Technology isn’t evil, people are.
A knife can be used for good or evil, depending on what’s in the heart of the holder.
The same is true with social media management tools like Hootsuite and Tweetdeck which allow you to select multiple sites to crosspost the same content. Or tools that spit out your latest blog post on your Page timeline without you lifting a finger.
You’re thankful for the ability to kill two birds with one stone, but then wonder why people on Facebook don’t talk about your updates.
The source of the problem
The problem isn’t the tools. Or Facebook or Twitter. Or even people.
The problem is in your own heart. You want shortcuts. You want efficiency.
But let me ask you this: When was the last time someone built a vibrant fanbase by saving time and effort?