I was recently asked by my friends over at Social Media Examiner for some 2013 predictions.
Here’s what I sent them:
Premium Version of Facebook Pages
In 2013, we’ll see Facebook offering a premium version of Facebook Pages.
This premium version will include advanced analytics that will give marketers greater insight around specific fan segments (top commenters, customers, new fans) and the ability to do frictionless email acquisition (click “join” within a Page update to opt in).
They’ve already acquired Threadsy (an analytics tool) and earlier this year they allowed third-party developers to create actions beyond Comment, Like and Share.
We’ll also see new ways Facebook is used for hyperlocal commerce. For example, a clothing store will allow store visitors to log in and pay for their purchases all through their Facebook account. We are already seeing self-pay commerce apps being used (Square, GoPayment). Soon after 2013, cash registers will only be seen in museums.
Automated Content Curation
The other area that will see huge changes is content creation and curation. Marketers will have the ability, through automation, to get suggestions for Page updates based on how Facebook users have been reacting to a Page’s previous posts.