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Facebook Videos or YouTube Videos – Which Perform Better on Facebook?

facebook youtube logos 8x6 Facebook Videos or YouTube Videos Which Perform Better on Facebook?

You have a thriving YouTube channel, and a thriving Facebook Page community.

But should you upload videos to both places? Or, should you upload videos to YouTube and just share the link to the video on your Facebook page?

Facebook Videos Get Higher Engagement

According to a recent study by socialbakers, videos uploaded to Facebook achieved a 40% higher engagement rate over YouTube links posted to a Page.

Their analysis of 3,684 YouTube links and 458 Facebook videos also found that both receive the same amount of likes and shares, but Facebook videos receive more comments.

yt vs fb videos Facebook Videos or YouTube Videos Which Perform Better on Facebook?

How should you post your videos?

According to this informal poll about using Facebook or YouTube, most people prefer Facebook for a number of reasons.

To help you decide whether to post YouTube links or upload your videos to Facebook, consider the following:

  • Facebook videos cannot be shared outside of Facebook. YouTube videos to be shared anywhere.
  • Both videos can be embedded in webpages or blog posts.
  • Facebook users tag their friends in Facebook videos but not YouTube videos.
  • Facebook videos can be viewed in one tab on your page. In order to view your tubes within a single tab requires a third-party application.

How do you post video on your Page?

FREE WEBINAR ➡ 18 Advanced Facebook Strategies for World Domination

Comments

  1. Mixed Links for Nonprofit Marketers says:
    February 22, 2013 at 1:32 pm

    [...] John Haydon talks about whether videos uploaded directly to Facebook do better than videos linked from YouTube. [...]

  2. James Howe says:
    February 28, 2013 at 9:12 am

    Is this a result of Facebook’s preference for actions that keep people on Facebook? Is the answer really to use both?

  3. What Should I Post on my Facebook Page? - It depends on your Goals says:
    February 28, 2013 at 8:12 pm

    [...] John Haydon reported recently that Facebook videos actually perform better than YouTube videos when posted to Facebook pages — which further supports my belief that you should be uploading videos to your page and not just sharing the YouTube link. [...]