Following is a post by my good friend Casey Golden, CEO of SmallAct.
Since Instagram launched its new video service in June, users have shared 5 million videos on the network.
Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new, 15-second video feature to tell their stories in a new way. Check out some examples below.
The San Francisco Museum of Modern Art posted a sneak preview of an exhibit at the Contemporary Jewish Museum. This is a great way to get people excited about up-and-coming programs!
Charity:Water posted a glimpse into the lives of people who just got water taps at home. Connecting your donors to those whose lives they’ve changed is a fantastic use of video.
UNICEF USA does a sneaky teaser for their upcoming Trick-or-Treat campaign. This kind of video, though simple, helps build excitement for the organization’s forthcoming efforts and helps donors and members feel involved.
National Geographic uses Instagram Video to create a stop-motion animation piece showing how one of their photographers packs his camera bag. Showing a tiny slice of the work you do is a great idea – in this case, photography buffs (particularly those on Instagram) will be interested to see all the equipment a National Geographic photographer carries around.
Heal the Bay posted a short video showing the surf at Venice Beach Pier, to get people excited and remind them of their mission to create safe, healthy, clean beaches everyone can enjoy.