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Latest Posts

Content ISN’T King After All

Content ISN'T King

No doubt you’ve heard the expression “content is king“. It’s been bantered around so often and for so long, that we’ve stopped questioning this core mantra of content marketing. But it’s not really true. And it never was true. In fact, when the U. S. Government originally built the Internet, it was intended for the military. […]

Your Big, Hairy, Audacious Marketing and Fundraising Goals…

Marketing and Fundraising Goals

We’ve all been in that meeting about marketing and fundraising goals. The one where the Board Chair, or Executive Director, or well-meaning volunteer slams the table and says in an exasperated tone – “We need to get more donors this year!” Getting more donors, and keeping the donors that you have, is a fantastic and […]

4 Phases of Viral Social Movements for Good

4 Phases of Viral Social Movements for Good

What is the evolution or cycle of a movement? Social movements for good – think the Ice Bucket Challenge, #BlackLivesMatter, #LoveWins – take a substantial amount of human capital to generate interest from the onset. Typically, these movements begin to develop a starter audience or group of early adopters. This group then inspires additional followers […]

5 Tips for an Event Registration Page that Converts

5 Tips for an Event Registration Page that Converts

One of the most important aspects of any event is the event registration page. How can you make it as easy as possible for people to buy tickets? As I explored this issue in my new book, Nonprofit Fundraising 101, I interviewed subject matter expert Tracy Kosolcharoen from Eventbrite. She shared five solid tips designed to […]

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC]

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC]

According to the most recent Nonprofit Communications Trends Report, nonprofits are focusing on content more than ever. Website content is priority #1, followed by social media content, and content for email newsletters. How will you create addictive content in 2016? With so many other organizations pumping out content, how can your nonprofit stand apart? How can […]

Does Your Donor Communication Tell Donors What’s Next?

Does Your Donor Communication Tell Donors What's Next- (1)

One of the biggest mistakes with donor communication is assuming your job is done after the fundraising transaction is complete. But after that first gift, most donors move on with their busy lives. Chances are, they won’t remember your nonprofit if you don’t stay in touch. And if they don’t remember you, good luck retaining them! What’s Next? A simple […]