Facebook has been rolling out a call-to action-button for Facebook Pages.
The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. For example, registering for an event, joining your email list, or downloading an app (like MOMA below).
The CTA functionality is fairly simple, but powerful. It’s simple to set-up (instructions below) and puts a call to action right next to like button on your Facebook page (as shown below).
How to Add the Facebook Call-To-Action Button to Your Page
To add a call-to-action button to your Page, follow these steps:
- Login to Facebook – Visit your Page and click the “Create Call-to-Action” button (as shown below).
- Select the CTA – Select the most appropriate call-to-action from the list of options (as shown below).
- Add your URL – After you select the call-to-action, add your landing page URL. This could be a video, a email subscribe page, or a donation page on your website.
- Click Create – You’re done!
You can always edit or delete your call-to action-simply by hovering over the button and selecting “Edit call-to-action” or “Delete call-to-action”.
Facebook will also show you how many people click on your Facebook Page CTA:
Which Facebook Page Call-To-Action Should You Use?
So, which call to action should you choose for your nonprofit?
The answer depends upon your goals, and the selection of currently available CTAs. Here’s a quick rundown:
- Shop Now – If your nonprofit sells merchandise, You can use the shop now button to drive Facebook users to your online store.
- Book Now – If your nonprofit has a scheduling feature on your website, you can use this CTA to drive Facebook users to book appointments.
- Contact Us – This one is pretty straight forward.
- Use App – If your nonprofit has an app that people can use on their mobile device, use this CTA.
- Play Game – If your nonprofit has a virtual game to promote your cause, try using this CTA to drive Facebook users to the game.
- Sign Up – Use this CTA to drive Facebook users to an email subscription page on your website.
- Watch Video – Use this CTA to drive Facebook users to a campaign video.
- Donate – Best use in the context of a multi-channel fundraising strategy.
It’s important to remember that just adding the CTA button to your Facebook page will not increase traffic to your website. Driving Facebook users to a webpage or app requires a smart strategy that uses all available marketing channels (email, social media, your website, etc.)
That said, the cost of adding it to your page (the three minutes it takes to create it) is worth at least testing it on your Page.