How to Add The Facebook Page Call-To-Action Button to Your Page

Facebook has been rolling out a call-to action-button for Facebook Pages.

The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. For example, registering for an event, joining your email list, or downloading an app (like MOMA below).

moma facebook cta

The CTA functionality is fairly simple, but powerful. It’s simple to set-up (instructions below) and puts a call to action right next to like button on your Facebook page (as shown below).

How to Add the Facebook Call-To-Action Button to Your Page

To add a call-to-action button to your Page, follow these steps:

  1. Login to Facebook – Visit your Page and click the “Create Call-to-Action” button (as shown below).brain aneurism - create cta
  2. Select the CTA  – Select the most appropriate call-to-action from the list of options (as shown below).donate now call-to-action button
  3. Add your URL – After you select the call-to-action, add your landing page URL. This could be a video, a email subscribe page, or a donation page on your website.
    donate now call-to-action link
  4. Click Create – You’re done!

You can always edit or delete your call-to action-simply by hovering over the button and selecting “Edit call-to-action” or “Delete call-to-action”.

Facebook will also show you how many people click on your Facebook Page CTA:

cta clicks

Which Facebook Page Call-To-Action Should You Use?

So, which call to action should you choose for your nonprofit?

The answer depends upon your goals, and the selection of currently available CTAs. Here’s a quick rundown:

  • Shop Now – If your nonprofit sells merchandise, You can use the shop now button to drive Facebook users to your online store.
  • Book Now – If your nonprofit has a scheduling feature on your website, you can use this CTA to drive Facebook users to book appointments.
  • Contact Us – This one is pretty straight forward.
  • Use App – If your nonprofit has an app that people can use on their mobile device, use this CTA.
  • Play Game – If your nonprofit has a virtual game to promote your cause, try using this CTA to drive Facebook users to the game.
  • Sign Up – Use this CTA to drive Facebook users to an email subscription page on your website.
  • Watch Video – Use this CTA to drive Facebook users to a campaign video.
  • Donate – Best use in the context of a multi-channel fundraising strategy.

It’s important to remember that just adding the CTA button to your Facebook page will not increase traffic to your website. Driving Facebook users to a webpage or app requires a smart strategy that uses all available marketing channels (email, social media, your website, etc.)

That said, the cost of adding it to your page (the three minutes it takes to create it) is worth at least testing it on your Page.

What do you think?

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How to Add The Facebook Page Call-To-Action Button to Your Page

17 Responses

  1. So games, and apps… but no “donate”. 🙁

    Mary Cahalane January 21, 2015 at 8:48 pm #
  2. Hi Mary, I am in agreement with your sentiment. It would be really wonderful to have a “give now’ or “donate” button. John Hayden, is there a way for us to encourage this with facebook?

    Mary Risner January 22, 2015 at 9:06 am #
  3. Hi John,

    If I’m not seeing the “Create Call-to-Action” button on my page is it just because the feature hasn’t been fully rolled out?


    Diana Ortiz January 22, 2015 at 5:26 pm #
    • Diana, a lot of pages don’t have it yet.

      They’re working on rolling this out in 2015 to more pages.

      One other thing, you could have two pages in your account with one page having the CTA button and the other not having it – which is interesting and confusing to a lot of businesses.

      Here’s a video on what it would look like when your page has this feature.

      Overall, it’s a great feature that I could see being very useful. Hope they’re adding some additional button options or giving us a custom option.

      Chris Karasiewicz (@ckroks) January 23, 2015 at 11:57 am #
      • I can see the CTA feature on one of my business pages, but not on the other business page. The first one has 300+ likes, the other one I just opened and it only has a handful of likes? Do you think that effects who will have this option… like not being able to see the stats until you have 30 likes, or so?

        Melissa Dettmer January 28, 2015 at 2:32 pm #
  4. My page doesnt seem to be tracking the CTA clicks from mobile devices, even though i have it set up. Do you know why?

    Delaney January 23, 2015 at 8:53 pm #
  5. I think it is a great feature. However, the options are limited and specific for non-profits. Unless additional options or custom options feature is added, I don’t see it very useful at this stage. Will be looking forward to additional options.

    melowout January 28, 2015 at 12:14 am #
  6. We’re a nonprofit that would like to harness this to use CTA’s as advocacy alerts and help people more directly communicate with their legislator on important topics (related to our field of disability rights). Still not sure how (if at all) this could work. Thanks for covering this though. This helps!

    karaswims February 10, 2015 at 2:38 pm #
    • Which call-to-action do you think might work best for this campaign?

      John Haydon February 12, 2015 at 12:47 pm #
  7. My question is – is there a way to view the insights for the call – to action buttons. I’ve been searching around the insights page and I can’t find any.

    Also – I agree that a ‘donate’ button would be great.

    stacey February 13, 2015 at 2:44 pm #
    • You have a short metric on the right side of your Facebook page under “this week”, but nothing more. For now. 🙂

      mojcamars February 13, 2015 at 4:06 pm #
  8. Hi..

    I would like to know , how to create a IOS deep link.? i have IOS app & Android app for my websites… i want to create an Deep links now how ?


    Karthik Sabini March 5, 2015 at 5:01 am #
    • Deep links?

      John Haydon March 14, 2015 at 5:26 pm #
      • Yes, Deep Links.
        When you choose APP instead of WEBSITE in the iOS destination, it ask you for a deep link – “Add an iOS deep link URL for your app.”
        All the tutorials that I find just show how to create using the WEBSITE option.

        Any idea on how to setup the APP?

        Renato Douek July 6, 2015 at 1:38 pm #
  9. Hi John,

    I keep getting an error message when I try to add my call-to-action.
    “Sorry the creating of your Call-to-Action button is failed. Please try again.
    Reason; Something went wrong when creating the call-to-action button.”

    DeeDee Riley June 2, 2015 at 7:00 pm #
  10. I admin multiple facebook pages and when I set up a call to action on one of the pages it installed the same one to all of them. Is there a way I can have different calls to action on different pages? Or at least have the visitor go to a different website for the same call-to-action (the one affiliated with that page). I’ve cancelled all cta’s because I can’t have the majority of them going to the wrong site.

    Vicky Knee July 8, 2015 at 3:35 pm #
John Haydon