The biggest difference between your website and your Facebook Page

When you publish content on your website, visitors have to go to that specific webpage (a single location) to view that content. Nothing else at that moment is competing for that visitors attention (unless you have a bad design).

But when you publish an update on your Facebook Page, most of the time fans are viewing it in their news feed – and not on your Facebook Page wall (a single location with no competition).

Optimizing content for the news feed

This single difference means that your content strategy has to consider an additional challenge presented by Facebook’s news feed (in addition to Edgerank):

Friends and other Pages that are competing for attention.

So, let’s put our heads together below in the comments and hear your brilliant ideas (you know you have some)! What are your best tactics for getting attention in the newsfeed?

How do you optimize your content for the newsfeed?

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The biggest difference between your website and your Facebook Page

12 Responses

  1. I like to give away branded tshirts every once in a while to shake things up. FREE gets attention and unlike email marketing the word FREE on a Facebook feed doesn’t get pulled through a spam filter.

    Dlholland August 19, 2011 at 2:00 pm #
    • I like that approach!

      John Haydon August 19, 2011 at 6:43 pm #
  2. Yep, @411a713ab991c9d02d3987ee23505f9e:disqus , I agree that giveaways and freebies will always attract people. But I counsel my clients to provide thought-provoking or highly entertaining FB content, as it will attract not just people in general but the people who truly relate to the business.

    maryhruth August 19, 2011 at 3:03 pm #
    • That will surely be the way to long-term success.

      John Haydon August 19, 2011 at 6:45 pm #
  3. Just to keep our edgerank up, about once a week I ask *the magical question* that seems to pull everyone out of the woodwork to comment on: “What are you doing tonight?” Though I try and make all of our status updates engaging and often link back to our blog or website…there’s always money in that one question. Try it and see.

    Jennifer Sanders Peterson August 19, 2011 at 4:33 pm #
    • Do you use a calendar to organize topics?

      John Haydon August 19, 2011 at 6:46 pm #
  4. cool post! thanks a lot for sharing!

    thesis writing August 19, 2011 at 4:45 pm #
  5. I tend to use my FB Page to provide mostly ‘insider’ information regarding any of my upcoming events, new products/services and links to really helpful business info that I don’t provide anywhere else (ie. Twitter, blog). I also encourage those that attend my events to Like the Page and give their thoughts, good or bad about the event or ask questions that didn’t get addressed during the event.  By doing this I hope that the immediate reaction of followers when I show up in their news feed is to be curious enough about what the ‘insider news’ may be to click through and check it out.

    T.Marie Hilton August 19, 2011 at 5:24 pm #
    • You, Tina, are a smart cookie!

      John Haydon August 19, 2011 at 6:46 pm #
  6. I suppose both updating in Website as well as Facebook is equally good and works great!

    Joomla facebook page August 22, 2011 at 10:05 am #
  7. very interesting psot! thanks a lt for sharing!

    resume August 25, 2011 at 8:35 am #
  1. John Haydon - August 25, 2011

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