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Category: Cause Marketing

Four Types of Facebook Cause Marketing Campaigns

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My good friend Megan Strand at the Cause Marketing Forum recently published a white paper called “Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers” (the Executive summary can be downloaded for free). In this white paper, Megan outlines four types of cause marketing that brands and nonprofits have implemented on Facebook: 1. Like […]

Why you should buy Cause Marketing for Dummies

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Joe Waters has a new book out called Cause Marketing for Dummies, which he wrote with Joanna MacDonald. The book is 316 pages of lessons, advice, inspiration and examples that will help you create effective cause marketing programs. What’s inside Cause Marketing for Dummies To bring small companies and nonprofits together for win-win partnerships, Joe […]

Red Cross amps up donations through iTunes

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The Red Cross has been the leader in online donations for disaster-related causes. In January of 2010, the Red Cross was able to collect over 5 million dollars in text donations. And after the recent Tsunami hit Japan, they implemented a pretty smart text-message campaign that combined text donations with a list-building strategy. Red Cross […]

How Tyson Foods and Share Our Strength fight childhood hunger together

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This past Monday I spoke at Share Our Strength‘s annual leadership conference in Washington, D.C. When Jeff Weidner (@ShareStrength) originally invited me to present, he urged me to attend “Service Day”, where all attendees spend a few hours volunteering at food banks, shelters and local farms. I knew that by attending Service Day, I’d understand […]

How non-profits can use cause marketing

Joe Waters is the Director of Cause Marketing for Boston Medical Center. Each year his team creates Halloweentown,  family-friendly event that will raise over $800,000 for BMC. Their success is the result of cause marketing, where non-profits and corporations work together to create value (money, exposure, new donors / customers) for each other. In this […]