Three Powerful Email Marketing Tips and Examples From the Pros

Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they… Read More

The Art and Science of Email Marketing for Nonprofits with @BlackBaud

If you’re like most nonprofits, you spend a fair mount of effort planning and crafting email campaigns. On October 9th, Steve MacLaughin (director of the Idea Lab at Blackbaud), will show you how you can improve your email: Deliverability rates Open rates Click-through rates Conversion rates Steve and I both contributed to “npEXPERTS: Online Marketing… Read More

Four Quick Tips to Boost Online Actions With Direct Mail

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. But it’s rarely connected to their online counterpart. Following are four ways to integrate the two: 1. Understand Your Audience Who is receiving the direct-mail piece? Are they current donors? Are they volunteers? Or are they simply names from… Read More

Goodies for Subscribers

Over 19,000 people – just like you – subscribe to this blog because they love the content. That’s pretty obvious, I guess. What’s not obvious is what happens behind the scenes. Subscribers often email me with specific questions, and sometimes I’ll write a blog post in response (Thanks for the content ideas!). The thing is,… Read More

Six Incentives to Build Your Email List

If you visit the websites of most nonprofits, you will find a critical piece missing in their list-building strategy. They haven’t the answered WIIFM question. What’s WIIFM, you ask? WIIFM, means “What’s in it for me?”, and is the foundation of any successful marketing strategy. And because people are asking themselves this question every time you… Read More

Nine Powerfully Simple Ways to Build Your Email List

If you’re not building your nonprofit’s email list (and and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors. This is because  people prefer to donate via email. Astudy by Razoo shows that email is the best way to optimize the transactional aspect of fundraising. Nine Powerfully… Read More

How to Create an Email Drip Campaign for Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. What is an Email Drip Campaign? A drip-campaign is an email marketing strategy intended to get subscribers to take… Read More