6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014… Read More


Three Powerful Email Marketing Tips and Examples From the Pros

Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they… Read More


The Art and Science of Email Marketing for Nonprofits with @BlackBaud

If you’re like most nonprofits, you spend a fair mount of effort planning and crafting email campaigns. On October 9th, Steve MacLaughin (director of the Idea Lab at Blackbaud), will show you how you can improve your email: Deliverability rates Open rates Click-through rates Conversion rates Steve and I both contributed to “npEXPERTS: Online Marketing… Read More

mailbox  full  of  mail

Four Quick Tips to Boost Online Actions With Direct Mail

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. But it’s rarely connected to their online counterpart. Following are four ways to integrate the two: 1. Understand Your Audience Who is receiving the direct-mail piece? Are they current donors? Are they volunteers? Or are they simply names from… Read More


Goodies for Subscribers

Over 19,000 people – just like you – subscribe to this blog because they love the content. That’s pretty obvious, I guess. What’s not obvious is what happens behind the scenes. Subscribers often email me with specific questions, and sometimes I’ll write a blog post in response (Thanks for the content ideas!). The thing is,… Read More


Six Incentives to Build Your Email List

If you visit the websites of most nonprofits, you will find a critical piece missing in their list-building strategy. They haven’t the answered WIIFM question. What’s WIIFM, you ask? WIIFM, means “What’s in it for me?”, and is the foundation of any successful marketing strategy. And because people are asking themselves this question every time you… Read More