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Archive | Email Marketing

How To Quickly Grow Your Non-Profit Email List (FREE WEBINAR)

How To Quickly Grow Your Non-Profit's

Update: The webinar (Tim Paige of LeadPages) was awesome! Grab the recording by clicking this link. What’s LeadPages? Basically, LeadPages is a cloud service that allows you to create highly effective landing pages to convert new donors, volunteers, and email subscribers. What makes it unique and especially powerful is that you can select landing pages templates that […]

Three Powerful Email Marketing Tips and Examples From the Pros

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Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they […]

How Many Year-End Fundraising Emails Should You Send?

How Many Year-End Fundraising Emails Should You Send-

Let’s face it, fundraising is not easy. Especially during December when many other nonprofits are also asking for money, from your donors! According to M&R’s recent report, nonprofits sent 7 fundraising emails per subscriber in December of 2013. The same number of fundraising emails was also sent in December of 2012. So the answer is seven, right? No so […]

3 Powerful Fundraising Strategies for Email

3 Powerful Fundraising Strategies for Email

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock […]

6 Reasons Email Marketing Still Rules

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Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

I don’t get it

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I was at Chipotle’s eating quesadillas and chips with my son. He comes back from the soda machine and shows me his drink cup. It looks like an ad for a movie, but it also looks like a commercial. It’s not clear. “I don’t get it”, he says. “That’s because you’re not supposed to“, I answer, which confuses him. […]

The Art and Science of Email Marketing for Nonprofits with @BlackBaud

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If you’re like most nonprofits, you spend a fair mount of effort planning and crafting email campaigns. On October 9th, Steve MacLaughin (director of the Idea Lab at Blackbaud), will show you how you can improve your email: Deliverability rates Open rates Click-through rates Conversion rates Steve and I both contributed to “npEXPERTS: Online Marketing […]