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Archive | Email Marketing

How Many Year-End Fundraising Emails Should You Send?

How Many Year-End Fundraising Emails Should You Send-

Let’s face it, fundraising is not easy. Especially during December when many other nonprofits are also asking for money, from your donors! According to M&R’s recent report, nonprofits sent 7 fundraising emails per subscriber in December of 2013. The same number of fundraising emails was also sent in December of 2012. So the answer is seven, right? No so […]

3 Powerful Fundraising Strategies for Email

3 Powerful Fundraising Strategies for Email

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock […]

6 Reasons Email Marketing Still Rules

3-Powerful-Email-Marketing-Tips-From-the-Pros

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

I don’t get it

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I was at Chipotle’s eating quesadillas and chips with my son. He comes back from the soda machine and shows me his drink cup. It looks like an ad for a movie, but it also looks like a commercial. It’s not clear. “I don’t get it”, he says. “That’s because you’re not supposed to“, I answer, which confuses him. […]

The Art and Science of Email Marketing for Nonprofits with @BlackBaud

The-Art-and-Science-of-Email-Marketing-for-Nonprofits

If you’re like most nonprofits, you spend a fair mount of effort planning and crafting email campaigns. On October 9th, Steve MacLaughin (director of the Idea Lab at Blackbaud), will show you how you can improve your email: Deliverability rates Open rates Click-through rates Conversion rates Steve and I both contributed to “npEXPERTS: Online Marketing […]