Archive | Facebook Marketing

How to Add The Facebook Page Call-To-Action Button to Your Page

How to Add The Facebook Page Call-To-Action Button to Your Page

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. For example, registering for an event, joining your email list, or downloading an app. The CTA functionality is fairly simple, but powerful. It’s simple to set-up […]

Promoting Annual Appeals with Facebook Ads [FREE WEINAR]

Promoting Annual Appeals with Facebook Ads

Tomorrow (10/8) I’m doing a webinar with 4Good called “Using Facebook Ads to Promote Year-End Campaigns”. It starts at 3pm (EDT), and will be 60 minutes in length. This webinar the following topics about using Facebook Ads to promote year-end campaigns: Selecting the best ad type for each stage in the donor funnel Targeting your ads more effectively with […]

5 Costly Facebook Ad Mistakes You Can Fix With This Checklist

Costly Facebook Ad Mistakes

If you’ve used Facebook ads before, you’ve probably kicked yourself at some pointing for spending more than you should have for a campaign. It’s hard to keep track of everything you need to do to get the most from Facebook ads. From selecting the right targeting, to picking the best post to boost, there many ways to increase ROI for your […]

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

Blog Post Featured Image

Click-baiting is when you post a link that encourages people to click, without telling them what they will see. For example, “OMG! You Won’t Believe What Facebook Just Did To Click Bait!” And of course these examples from UpWorthy: Tricking people into clicking? Don’t do it. The purpose of click-baiting is to trick people into clicking. The more […]

Facebook Kills Like-Gating, Now What?

No more like-gating

Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. However, effective November 5th, like-gating will be a no-no. Facebook says that this is good for marketers AND users: “To ensure […]