No more like-gating

Facebook Kills Like-Gating, Now What?

Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. However, effective November 5th, like-gating will be a no-no. Facebook says that this is good for marketers AND users: “To ensure… Read More


How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement on… Read More


How to Promote Your Next Fundraising Event with Facebook Ads [FREE WEBINAR]

Facebook Ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Or is your strategy to simply throw money at Facebook ads and hope you’ll get the results. This free webinar will show you simple ways to use Facebook Ads to promote your next… Read More


What’s the Difference Between a Campaign and a Facebook App?

Apps and Campaigns serve the same general purpose. They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. So there you have the BIG difference between Apps and Campaigns: Apps = Facebook; Campaigns… Read More


Facebook Revamps Embedded Posts for Bloggers and Publishers

One strategy for creating more reach for your top-performing Facebook Page updates is to embed them in blog posts. This kills two birds with one stone: Create more reach for your top-performing Facebook page updates. Source content for your blog that’s already been vetted by your community. New features for embedded posts Facebook has updated… Read More

Grow your Facebook fanbase

Getting Started with Facebook Ads (Podcast)

Rich Brooks, founder of Marketing Agents, invited me to chat about getting started with Facebook Ads. We discuss a number of topics, but mainly focus on these questions: What kinds of things should I be looking to accomplish with my advertising? How do you get started with Facebook Ads? What’s the best place to start?… Read More

manage tabs

Facebook Rolls Out New Layout to all Pages [2014]

Back in March, Facebook announced a new mobile-friendly layout for Pages. Yesterday, Facebook announced that all 30 million active Facebook Pages will receive the new timeline layout. If your Page doesn’t have the new layout yet, you will today, starting with a tour of your new page. Changing your Facebook Page layout You can change the… Read More


6 Brands Using Action-Gating In Their Facebook Marketing

In Chapter 1 of the newest eBook from ShortStack, Why Every Business Needs to Stop Obsessing About Facebook Likes, we offered reasons that Like-gating is no longer a best practice. The main reasons to avoid Like-gating include the fact that users may decide to Unlike your Page after a promo is over and that the number of… Read More


16 New Rules for Facebook Marketing Success

[WARNING: This blog is over 1,750 words. Save it for later.] The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed: There’s now more competition in the News Feed. Every single day, businesses are creating Facebook pages to reach the… Read More