Archive | Facebook Marketing

7 Strategies to Increase Facebook Organic Reach [INFOGRAPHIC]

How to Increase Facebook Organic Reach [INFOGRAPHIC]

If you manage a Facebook Page for your nonprofit, you’re no doubt painfully aware that Facebook organic reach has plummeted over the past two years. Organic reach has declined for two reasons: The number of business pages competing for fans’ attention has skyrocketed. Facebook makes money solely from advertizing. Pages now have to pay to […]

Facebook Newsfeed Algorithm Prioritizes Posts From People Over Posts from Pages

Facebook Newsfeed Algorithm Prioritizes Posts From People Over Posts from Pages

That’s right, Facebook updated their Newsfeed algorithm again. And this time, the update could hurt your Page reach and referral traffic. There are three updates to the Facebook Newsfeed algorithm: 1. Filling quiet news feeds with more content Previously, the Newsfeed wouldn’t distribute multiple posts in a row from the same source (people, people, groups). […]

5 Surprisingly Powerful Content Marketing Hacks for Facebook


If there’s one thing that frustrates Facebook Page managers, it’s when the content they publish fails to reach a significant number of fans supporters. Well, I have good news. It’s called “engaging content”! Okay, so this might not sound like content marketing hacks for Facebook. But hold on, I’m not just talking about super compelling images, […]

Proven Donor Cultivation Tips for Facebook and Email

Proven Donor Cultivation Tips with Facebook and Email

In a recent interview for the Fundraising Authority podcast, Joe Garecht and I discuss several donor cultivation tips for Facebook, website, and email marketing. Donor cultivation tips for Facebook and email During this 60-minute episode, we cover the following juicy topics: Researching and understanding your audience with Facebook, email marketing and surveys. The differences between offline and […]