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Category: Facebook Marketing

5 Costly Facebook Ad Mistakes You Can Fix With This Checklist

Costly Facebook Ad Mistakes

If you’ve used Facebook ads before, you’ve probably kicked yourself at some pointing for spending more than you should have for a campaign. It’s hard to keep track of everything you need to do to get the most from Facebook ads. From selecting the right targeting, to picking the best post to boost, there many ways to increase ROI for your […]

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

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Click-baiting is when you post a link that encourages people to click, without telling them what they will see. For example, “OMG! You Won’t Believe What Facebook Just Did To Click Bait!” And of course these examples from UpWorthy: Tricking people into clicking? Don’t do it. The purpose of click-baiting is to trick people into clicking. The more […]

Facebook Kills Like-Gating, Now What?

No more like-gating

Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. However, effective November 5th, like-gating will be a no-no. Facebook says that this is good for marketers AND users: “To ensure […]

How To Get More ROI from Facebook Boosted Posts

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Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement on […]

What’s the Difference Between a Campaign and a Facebook App?

Campaign-Facebook-App

Apps and Campaigns serve the same general purpose. They’re both used to run promotions, contests, sweepstakes, newsletter integrations, welcome pages and landing pages. However, a Campaign can be placed anywhere on the Web while an App is limited to Facebook. So there you have the BIG difference between Apps and Campaigns: Apps = Facebook; Campaigns […]

Facebook Revamps Embedded Posts for Bloggers and Publishers

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One strategy for creating more reach for your top-performing Facebook Page updates is to embed them in blog posts. This kills two birds with one stone: Create more reach for your top-performing Facebook page updates. Source content for your blog that’s already been vetted by your community. New features for embedded posts Facebook has updated […]