Category Archives: Social Media Optimization

Facebook Page Contests – What You Can and Can’t Do

winner dog

If you’re confused about Facebook’s Page terms for promotions and contests, you’re not alone. This past Friday I received an email from a subscriber asking about this specific example: The terms clearly say you can’t use a comment, like or share a as a condition of entry to a Page, like the above example. But…

The tools aren’t broken, you are

broken egg face

Technology isn’t evil, people are. A knife can be used for good or evil, depending on what’s in the heart of the holder. The same is true with social media management tools like Hootsuite and Tweetdeck which allow you to select multiple sites to crosspost the same content. Or tools that spit out your latest…

Going Beyond Facebook Page Insights

Compass

Facebook Insights for Pages provides critical data about activity around your Page and your Page updates. It’s like a GPS device pointing you towards success on Facebook. Facebook breaks down its analytics into five reports that can be viewed directly on your Page: The Overview Report: An overview of how your Page is performing day…

Has your Nonprofit Adapted to a Multi-Screen World? [Infographic]

How people use adaptive technology

iPads, iPhones Androids and other mobile devices have radically changed how people connect with your organization’s website. Not only do they expect to view your website easily on various different devices, they expect to bounce around from browser to iPhone, to iPad and back again. Even while completing a series of related transactions! Google recently…