Archive | Success Stories

Is Your Nonprofit Joining #GivingTuesday?


Tomorrow, November 27, 2012, charities, families, businesses and regular folk like you will come together to create #GivingTuesday. What this means for you is an opportunity to join a massive trending conversation on social media that will surely create m ore awareness for your cause. How can your nonprofit join #GivingTuesday? After you become an […]

How Pathfinder International Uses Social Media to Engage Donors

Pathfinder International - Choice Matters

If you’re like most nonprofits, you learn best from your peers. Especially when it comes to the constantly evolving world of social media. Knowing this, I conducted a short Q&A with local smarty, Jaime-Alexis Fowler. Jaime-Alexis is the Assoc. Director of Public Relations and Online Communications at Pathfinder International, an org ensuring that people everywhere […]

Can you make your cause this personal?

gideon and leah

Yesterday at BlogWorld in Los Angeles, I had the awesome privilege of working with Stacey Monk (founder of Epic Change) and Danielle Brigida (Social media Einstein at NWF) on a panel about ways orgs can be more successful with social media. The session went very well, but it was the ending that left everyone speechless […]

What is your conversation strategy?

When most businesses and non-profits start using social media, they start with “small talk” with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network. But all to often, they fail to move beyond the “small […]