14 IFTTT Recipes for Social Media Marketing

If you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks. For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox. Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create… Read More

2014 goal setting

7 Marketing Resolutions for Every Nonprofit Communications Plan

If you’re like most nonprofit communicators, you have a list of specific goals for 2014. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever your goals are, make sure they cover these seven resolutions for 2014: 1. Write it down A plan is very difficult… Read More

29 Essential Tools for Social Media Marketers [Infographic)

29 Essential Tools for Social Media Marketers [Infographic]

Ian Cleary (of RazorSocial) recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t rundown of daily tasks. It’s the 29 tools. Some of these tools you may already know about, but here’s a quick rundown of the highlights: Learning and Content Curation Tools… Read More


3 Shocking Stats about Nonprofit Content Marketing and Why they Matter to You

We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a simple search. Your potential donors are searching. Volunteers are searching. Funders are searching. Patients are searching. Parents are searching. Those who would benefit from your programs and… Read More