5 Things Your Nonprofit Has In Common With a Hammerhead Shark (3)

5 Ways Your Nonprofit Is Like a Hammerhead Shark

You’re probably wondering what hammerhead sharks have to do with digital marketing and fundraising. Well, I wondered the same thing. But my desire to write a blog post about sharks won over logic and reason. So… here are five ways your nonprofit is like a hammerhead shark: 1. You Both Possess Mutant-Like Eyeballs Hammerhead sharks can see almost 360 degrees. Nothing escapes their… Read More


14 IFTTT Recipes for Social Media Marketing

If you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks. For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox. Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create… Read More

2014 goal setting

7 Marketing Resolutions for Every Nonprofit Communications Plan

If you’re like most nonprofit communicators, you have a list of specific goals for 2014. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever your goals are, make sure they cover these seven resolutions for 2014: 1. Write it down A plan is very difficult… Read More

29 Essential Tools for Social Media Marketers [Infographic)

29 Essential Tools for Social Media Marketers [Infographic]

Ian Cleary (of RazorSocial) recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t rundown of daily tasks. It’s the 29 tools. Some of these tools you may already know about, but here’s a quick rundown of the highlights: Learning and Content Curation Tools… Read More


3 Shocking Stats about Nonprofit Content Marketing and Why they Matter to You

We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a simple search. Your potential donors are searching. Volunteers are searching. Funders are searching. Patients are searching. Parents are searching. Those who would benefit from your programs and… Read More