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Category: Strategy

5 Ways Your Nonprofit Is Like a Hammerhead Shark

5 Things Your Nonprofit Has In Common With a Hammerhead Shark (3)

You’re probably wondering what hammerhead sharks have to do with digital marketing and fundraising. Well, I wondered the same thing. But my desire to write a blog post about sharks won over logic and reason. So… here are five ways your nonprofit is like a hammerhead shark: 1. You Both Possess Mutant-Like Eyeballs Hammerhead sharks can see almost 360 degrees. Nothing escapes their […]

How To Use IFTTT To Kill The Drudgery Of Social Media

How-To-Kill-Social-Media-Drudgery-With-IFTTT

You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. YOU have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less […]

14 IFTTT Recipes for Social Media Marketing

14-Awesome-IFTTT-Recipes-for-Nonprofit-Marketers

If you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks. For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox. Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create […]

My one word for 2014

led_zeppelin

My one word for 2014 is led (as in the metal). I know, it sounds like a funny word to use for goal setting. I’m spelling it “led” so I don’t confuse it with “lead” as in being a leader, although I plan on doing a lot of that in 2014. And it’s only one […]