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Your Website is a Fishing Net

Your Website is a Fishing Net

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]

11 Surprising Donation Form Optimization Stats [INFOGRAPHIC]

11 Surprising Donation Form Optimization Stats

Donation form optimization is a key part of online fundraising success and a great way to boost donor acquisition. But sadly, so many nonprofits are doing it all wrong. A recent research report covering a variety of online fundraising topics done by Brad Davies and others at Dunham+Company reveals some surprising results that you, a fellow online fundraising enthusiast, should be aware […]

What Goes On Inside The Head Of Your Website Visitors?

What Goes On Inside The Head Of Your Website Visitors-

  The 2013 MILLENNIAL IMPACT REPORT includes 20 usability tests of the online presences of nine nonprofits. These tests include screen-captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages, and more. Millennials’ biggest pet peeves are websites that are not mobile-friendly and outdated information. You can view all of the usability tests […]

How to Convert Emails Into Blog Post Content

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So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these […]