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Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO?

Google Mobile-Friendly Website Search Ranking Kill Your SEO

You’ve probably already noticed the “Mobile-friendly” designation in Google search results on your mobile phone. If not, here’s a screenshot from my iPhone: Google (along with Facebook, Twitter, etc.) knows that the future of the web is already here. And that future exists on smartphones and tablets – not desktop or laptop browsers. Google’s New […]

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]

Your Website is a Fishing Net

Your Website is a Fishing Net

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]

11 Surprising Donation Form Optimization Stats [INFOGRAPHIC]

11 Surprising Donation Form Optimization Stats

Donation form optimization is a key part of online fundraising success and a great way to boost donor acquisition. But sadly, so many nonprofits are doing it all wrong. A recent research report covering a variety of online fundraising topics done by Brad Davies and others at Dunham+Company reveals some surprising results that you, a fellow online fundraising enthusiast, should be aware […]

What Goes On Inside The Head Of Your Website Visitors?

What Goes On Inside The Head Of Your Website Visitors-

  The 2013 MILLENNIAL IMPACT REPORT includes 20 usability tests of the online presences of nine nonprofits. These tests include screen-captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages, and more. Millennials’ biggest pet peeves are websites that are not mobile-friendly and outdated information. You can view all of the usability tests […]