Archive | Youtube

The Secret Behind Viral Content


That’s right. A video of goats yelling like humans gets 7 million YouTube views in two weeks. When nonprofits ask me how to create “viral content”, I talk about videos like this one which probably makes them wonder why they hired me. ūüôā [I know, you want to watch the yelling goats again. Go ahead. […]

The 6th Annual DoGooder Nonprofit Video Awards

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See3, in partnership with YouTube is excited to announce that the¬†DoGooder Nonprofit Video Awards¬†is accepting submissions throughout February. This year, winners have the chance to win one of four $3,500 prize donations along with great products worth an additional $3,500 provided by Cisco, free registration to next year‚Äôs¬†Nonprofit Technology Conference¬†provided by¬†NTEN, and a special prize […]

How to use YouTube to enhance fundraising for your nonprofit (video)

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In this Razoo interview, Allyson Kapin from RAD Campaign talks about the benefits of creating a video to enhance your online fundraising. YouTube has a program called the “YouTube Non-profit Program” that allows nonprofit marketers to add enhanced features to their channel, including call-to-action links within videos. If used effectively, these CTAs can enhance your […]

Google Launches Nonprofit Tools And Services

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Nonprofts have been using Google tools to get some pretty amazing results! For example, Direct Relief International raised more than $100,000,000 with AdWords. And the Natural Resource Defense Council got over 100,000 views on their YouTube videos by getting featured through YouTube’s nonprofit program – a huge win during last year’s BP oil spill. Yesterday, […]

How partnership drove success for the Big Blue Test

A fews weeks ago, Manny Hernandez, of¬†Diabetes Hands Foundation¬†launched his BigBlueTest campaign. The goal was simple: If the video gets 100,000 views,¬†Roche will donate of $75,000. The goal was attained and lessons were learned. Here’s what Manny shared with me: The power of captions We were approached by a Brazilian group that also does diabetes […]

John Haydon