Latest Posts

Smart Fundraisers Don’t Raise Money This Way. So Why Are You Doing it With Email?

A friend of mine recently expressed frustration over her boss not getting the value of email fundraising, which according to M+R is the most effective channel for online fundraising. Like many nonprofits, her organization is trying to raise money by blasting their email list. They’re not segmenting their list, and they’re not personalizing their email […]

Content Curation: 3 Sources You’re Probably Overlooking

If you’re like most nonprofit marketers, you probably have a small communications staff. Chances are, it may be only you! Adopting a content curation strategy can help you do more with less, while also establishing your thought leadership among your community. Content curation often means shifting from being the “source” of content to becoming a valued “resource” […]

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John Haydon