Click-baiting is when you post a link that encourages people to click, without telling them what they will see. For example, “OMG! You Won’t Believe What Facebook Just Did To Click Bait!” And of course these examples from UpWorthy: Tricking people into clicking? Don’t do it. The purpose of click-baiting is to trick people into clicking. The more […]
The Ice Bucket Challenge is a viral fundraiser that’s raised over $41 million in less than 30 days. This is more than double the $19.4 million the ALS Association raised throughout all of 2013!
The 3rd edition of Facebook Marketing All-In-One for Dummies has just been published and the authors (Andrea Vahl, Jan Zimmerman, John Haydon) are throwing a launch party! Win cool stuff This live-streaming Google Hangout will be next Thursday (8/28) at 8pm, EDT. We’ll be giving away copies of the book, consulting sessions from each […]
Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. However, effective November 5th, like-gating will be a no-no. Facebook says that this is good for marketers AND users: “To ensure […]