Three Powerful Follow-Ups for Your Next Fundraising Event

Allison Gauss from StayClassy originally posted this article at The Most Effective Follow Ups for Nonprofit Events and Campaigns. ———- Following up is an important part of any campaign or event. One of the biggest reasons for that is donor retention. In a survey asking donors why they stopped supporting an organization, 53% cited poor communication with the… Read More


6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014… Read More


Three Powerful Ways to Engage Millennials Backed by Research

Since 2009, The Millennial Impact Project has shown you how millennials are engaging with the causes they care about. Five years later, MCON and the Case Foundation have published a comprehensive analysis of the past four years (2009-2013) called The Four-Year Research Summary. The Four-Year Research Summary answers two questions: What are the most common… Read More


Facebook Revamps Embedded Posts for Bloggers and Publishers

One strategy for creating more reach for your top-performing Facebook Page updates is to embed them in blog posts. This kills two birds with one stone: Create more reach for your top-performing Facebook page updates. Source content for your blog that’s already been vetted by your community. New features for embedded posts Facebook has updated… Read More

Grow your Facebook fanbase

Getting Started with Facebook Ads (Podcast)

Rich Brooks, founder of Marketing Agents, invited me to chat about getting started with Facebook Ads. We discuss a number of topics, but mainly focus on these questions: What kinds of things should I be looking to accomplish with my advertising? How do you get started with Facebook Ads? What’s the best place to start?… Read More


How To Use IFTTT To Kill The Drudgery Of Social Media

You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. YOU have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less… Read More

manage tabs

Facebook Rolls Out New Layout to all Pages [2014]

Back in March, Facebook announced a new mobile-friendly layout for Pages. Yesterday, Facebook announced that all 30 million active Facebook Pages will receive the new timeline layout. If your Page doesn’t have the new layout yet, you will today, starting with a tour of your new page. Changing your Facebook Page layout You can change the… Read More


6 Brands Using Action-Gating In Their Facebook Marketing

In Chapter 1 of the newest eBook from ShortStack, Why Every Business Needs to Stop Obsessing About Facebook Likes, we offered reasons that Like-gating is no longer a best practice. The main reasons to avoid Like-gating include the fact that users may decide to Unlike your Page after a promo is over and that the number of… Read More


16 New Rules for Facebook Marketing Success

[WARNING: This blog is over 1,750 words. Save it for later.] The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed: There’s now more competition in the News Feed. Every single day, businesses are creating Facebook pages to reach the… Read More