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5 Online Strategies to Grow Your Nonprofit’s Annual Fund

5 Online Strategies to Help Grow Your Annual Fund (1)

The annual fund campaign is a cornerstone of most nonprofit fundraising strategies. Annual fund campaigns refer to a set of strategies that nonprofits implement to raise the funds needed to cover their operational expenses. Generally, they’re made up of three main components: Outreach, Fundraising events, And direct asks. The unifying thread of these components is donor stewardship. […]

The Most Obvious Reason People Share on Social Media (That Most Brands DON’T Get)

The Most Obvious Reason People Use Social Media - That Most Marketers DON'T Get

It seems that most brands don’t understand why people really share on social media. Yes, people use social media for entertainment, to connect with others, and to be heard. But there’s a deeper motivation behind why people share anything on social media. Shoring up your public persona People use social media to shore up their public persona – […]

3 Ways to Make a Lasting Impression with First-Time Donors

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

How to Create Marketing Personas for Your Nonprofit

How to Create Marketing and Donor Personas for Your Nonprofit

Your email list, your donor database, and your social connections are more than audience segments: they’re people. And people connect with people, not data. Personas turn your database into a person with a story – a marketing persona. Marketing Personas are fictitious characters you create to represent your various audience segments – subscribers, advocates, donors, […]

Facebook Live for Nonprofits: 11 Tips for Getting Started

Facebook Live for Nonprofits- 10 Tips for Getting Started

Facebook Live is taking the newsfeed by storm! This (relatively) new live broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause […]

John Haydon