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Latest Articles

How to Add The Facebook Page Call-To-Action Button to Your Page

How to Add The Facebook Page Call-To-Action Button to Your Page

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. For example, registering for an event, joining your email list, or downloading an app (like MOMA below). The CTA functionality is fairly simple, but powerful. It’s […]

Your Website is a Fishing Net

Your Website is a Fishing Net

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]

The Best Nonprofit Technology Conference in the United States

The Best Nonprofit Technology Conference in the United States

Before we get to the best nonprofit technology conference, let’s agree that there are many excellent nonprofit technology conferences. For example, there’s the #StartingGood Digital Summit, an online summit I participated in with Beth Kanter, Amy Sample-Ward, and others. 2015 dates, TBD. There’s also Social Media for Nonprofits – The best regional conference series for small […]

Nonprofit Communications Trends Report for 2015

Nonprofit Communications Trends Report for 2015 (1)

As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi publishing the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States. Highlights from […]

Three Powerful Email Marketing Tips and Examples From the Pros

3-Powerful-Email-Marketing-Tips-From-the-Pros

Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they […]