Latest Posts

How to Build a Marketing Funnel Your Donors Will Love

How to Build Marketing Funnels Donors Will Love

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation. For example, Human Rights Campaign often […]

7 Killer Email Fundraising Tips From Human Rights Campaign

6 Killer Email Fundraising Tips From Human Rights Campaign

How often do you experience your email messages from your donor’s perspective? How often do you let your donors pick the best email fundraising message? Well, that’s exactly what Human Rights Campaign does. And it works! During their 16NTC presentation, HRC shared how they crafted wildly successful email campaigns. They do it be focusing on their DUX (Donor’s User Experience). […]

3 Core Twitter Strategies That Will Never Die

3 Core Twitter Strategies That Will Never Die

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building 1. Search-Building Twitter Strategies […]

Strategic Planning for Nonprofits: 3 Ways It Improves Your Work

3 Ways Strategic Planning Improves Your Work

In the recently published Nonprofit Sector Leadership Report, we were surprised at how quickly the importance of basic strategic planning is for nonprofits. Of the more than 1000 people who took the survey, 49% were operating without a strategic plan or without a strategic plan in writing! The lack of strategic planning wasn’t reserved to […]