Facebook Page Redesign – 7 Features You Need to Know About

Today Facebook announced a completely new design for Facebook Pages, starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most”. The layout also looks like it will display more consistently on desktop and mobile. Here are 7 Facebook Page features you need to know about (also see… Read More

Three Powerful Email Marketing Tips and Examples From the Pros

Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1. Tell Stories About Your Impact Rachel Hope Allison, Senior Strategist at Big Duck: The most exciting opportunities for smaller nonprofits are around the stories they tell with their campaign. Being small, they… Read More

7 Habits of Highly Engaging Facebook Admins

Marketo recently published an eBook called Contagious Content: What People Share On Facebook and Why They Share It. The sheer mass of this ebook will blow your mind. And so will the examples, tips and tactics. Plus, on page 10, you’ll find this list: 7 Habits of Highly Engaging Facebook Posts* GIVE: Offers, discounts, deals… Read More

Facebook Lets Marketers “News Feed Bomb” Other Pages

You know photobombing, when a random stranger hijacks your family photo? Well now you can do that with Facebook Pages. Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post. Andrew Song, a Product Manager at Facebook writes: When a Page tags another Page,… Read More

New Facebook Call-To-Actions for Link Posts (VIDEO TUTORIAL)

Facebook now allows you to add various CTAs to link posts using the Power Editor. CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download” (as shown below). These CTAs are obviously geared towards retailers and for-profits. But what about nonprofits? Call to actions work everywhere First of all, call-to-actions do increase click-throughs… Read More

Recycling Facebook Page Content Works – And Here’s Proof

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew… Even after sweating blood to get it right, you find that you’re still… Read More

Ten Reasons Your Nonprofit Should NOT Be on Facebook

Your nonprofit should not be using Facebook. Here are ten reasons why. 1. Your website sucks A Facebook page should make people head to your website to see more about you. But if your website is unattractive, hard to read or navigate, and impossible to view on a mobile device, then you don’t want to… Read More