Speaking and Training

Hire John for your event.

Coaching for Marketers

Get John on your team.

Online Classes

Sign up for classes.
Latest Articles

Is Giving Tuesday a Waste of Time?

Is Giving Tuesday a Waste of Time?

Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more each year. How did your […]

Getting Started with Buffer – 7 Time Saving Tips for Nonprofits

Getting Started with Buffer - 7 Time Saving Tips for Nonprofits (1)

If you’re not familiar with Buffer, you’ll be glad you read this article. And if already use Buffer, keep reading – you might learn a few time saving tips for nonprofits. What is Buffer? Buffer is a service for publishing and optimizing content on the web. Content marketers use Buffer to publish content on Facebook, Twitter, Pinterest, Google […]

Hashtags 101 – A Primer for Nonprofits

Hashtags 101 - A Primer for Nonprofits (1)

In 2013 “Hashtag” was added to the Webster dictionary: “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet)” They’ve been the subject of Saturday Night Live skits, have been used for political revolution (#YesAllWomen, #BlackLivesMatter), and are used to enhance TV ad campaigns. My 11-year […]