If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. For example, when people view an article from your blog they’d see which of their friends have already read that article. They’d also have the ability to share content on your…
Today I was asked for the thousandth time what the ROI of a social network is. I answered with my own question: “You mean the network of people who care about your cause, participate in conversations that create greater awareness (not to mention good ideas) about your nonprofit?” Not getting that my question was intended…
Following is a guest post from my good friend Noland Hoshino, who catapults nonprofits and small businesses into the social good space. _________________________________ There is a new darling in the social media world and her name is Pinterest. A virtual, interactive bulletin board where individuals, businesses, and nonprofit organizations can pin their interests and drive…
By now I’m sure you’re aware that profiles (what people use to connect to each other on Facebook) have a completely new layout called the Timeline. Briefly, the Timeline shifts the focus from a user’s most recent update, and instead focuses on important events in their life. Ever since profiles have received this new layout,…
Facebook is a raging river most days. And that raging river can either feel like an exciting ride, or a complete terror. One thing that makes a huge difference is whether you can tie your tiny raft together with other rafts so that together, you achieve more than you could as individuals. This video shows…
It seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report, they are putting their website as a top priority, followed by email marketing, then Facebook. This makes sense when you remember that: Your website is where you have the most control around your brand. Email…
