How (and why) to engage with other Facebook Pages as a Page (Video Tutorial)

rafting

Facebook is a raging river most days. And that raging river can either feel like an exciting ride, or a complete terror. One thing that makes a huge difference is whether you can tie your tiny raft together with other rafts so that together, you achieve more than you could as individuals. This video shows…

The Most Important Communication Channels For Your Nonprofit

The Most Important Communication Channels For Your Nonprofit

It seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report, they are putting their website as a top priority, followed by email marketing, then Facebook. This makes sense when you remember that: Your website is where you have the most control around your brand. Email…

Why it’s important to go off-topic

A windy road is warned by a big yellow sign

You’ve been posting really interesting content on your Facebook Page (or blog or Twitter feed) for quite some time now. You’ve gotten a fair amount of likes and comments and even shares. But lately it seems like things are plateauing. Maybe you’ve run out of ideas. Or maybe your fans want something different – something…

Why I Love The Headway WordPress Theme Framework More Than Ever

headway blocks

As you may know, I’ve been a huge fan of the Headway WordPress Theme since it first came out (this site is built with Headway). Last month, Headway released version 3.0, which is a completely different animal. I’m in the process of publishing several video tutorials over at HeadwayVideos.com, but I wanted to give you…

Why buy Google Plus for Business by @ChrisBrogan

google plus for business

I’ve been a big fan of Chris Brogan‘s for a few years now – and not because he pays me $100 each time I say so (kidding). What I like about Chris is that he has a way of gleaning the “human” from social platforms like blogging, Twitter, and most notably Google Plus (if you…

Shoot Low

Archer

If in 2012 you’re out starting in a new area, like a blog, shoot low. The reason why is because you have no past information to help you determine what is realistic versus what’s going to be a stretch. All you know is that you want to have a successful blog that you’re happy with….