Are you short on resources when it comes to keeping your social media presence alive? Let me help. Here are four social media management tools that will save you time and be gentle to your expense report.
1. Post Planner
Post Planner is a sweet tool for those who don’t know what to post or wish to raise engagement on their social channels. Its “top content” feature allows you to search for post-worthy articles.
Here I searched for keywords “mental health research” for an organization like NAMI. Post Planner then listed relevant articles ranked by how well they have done thus far on Facebook.
With this data, I’ll be able to post articles to Facebook or Twitter that already have a track record of success. (And I can post these articles directly from Post Planner.)
The $7/month “Love” plan lets you connect up to five profiles – making it affordable for most.
If you have a lot of content but not much time, try Buffer. It allows you to schedule a “queue” of your posts to Facebook, Twitter, LinkedIn, Google Plus, and Pinterest in way that suits your style – either directly on Buffer (seen below), through a Web browser extension, or via your news reader.
Buffer also gives nonprofits 50% off the listed rate of any of its plans.
Agorapulse is fantastic time saver if you’re trying to keep on top of social conversations. Its social inbox is set up to highlight unread and unanswered items — just like an email reader. This style is more instinctive than other dashboards with tons of tabs or a complicated news feed.
Its “users feature” marks your followers on Facebook, Twitter, and Instagram by how well they interact with your contact or mention your organization. Seeing your most active followers is a great way to identify those who are most likely to share important announcements, volunteer, or donate.
You can also create custom tags to segment users by donor status, charity run participants, or other useful criterion.
There are also dozens of free, customizable Facebook tab templates you can add to your fan page, including a petition.
All Agorapulse plans include unlimited team members – and if you mention this article, your organization can get a special nonprofit discount. (Some nonprofit organizations that have used Agorapulse include Greenpeace and Amnesty International.)
Each day, social media is becoming more visual. Viraltag knows that and offers features to up your visual game and stay organized. It syncs with visual tool Canva so that within Viraltag you can create an image and post it to Facebook, Twitter, Pinterest, Tumblr, or LinkedIn.
Viraltag also integrates well with Dropbox, Picasa and other image storage sites. These integrations are great to access your organization’s images to schedule or post right away.
Its nonprofit plan is $12/mo for one account on each platform.
What other tools should be listed?
Leave your recommendation in the comments below.