There are over 52,000 blog posts about “social media time management” (thank you Google). Many are extremely useful and insightful:
- Social Media Management in 30 Minutes a Day by Paul Chaney
- Time Management for Nonprofit Social Media Professionals by Beth Kanter
- How Much Time Should I Spend On Social Media by Chris Brogan
So there. We don’t need any more blog posts about social media time management.
And this post isn’t about that.
What’s missing from most time management models
The conventional approach to time management slices up minutes into buckets we can more easily manage, or batches tasks together for economy and scale.
But the one critical component missing from these approaches is YOU. How do you feel about the tasks that need to get done? Are you inspired? Bored?
Now if we were talking about taking out the trash or balancing a checkbook, how inspired you felt wouldn’t really matter. But we’re talking about posting “engaging” content on Facebook and Twitter. You kinda have to be inspired, no?
Capturing moments of inspiration
There are two things you won’t see on most calendars:
- 2:00PM: Get Inspired
- 3:00PM: Have Sex With Spouse (I said most…)
If you’re like me, you find inspiration hitting you at odd moments throughout the day.
You’ll be taking a shower or going for a walk and suddenly you’ll get an idea for a blog post, or a Facebook Page update, or some other creative idea.
Capture these! Keep a notepad, an iPhone or whatever you need to capture these snippets. I use Dragon Dictation, an index card I keep in my pocket, and Evernote as my tools.
Moments vs. minutes
When you make it a practice of capturing moments of inspiration, you’ll no longer be bound by the rules of time management. Instead, you’ll harvest more YOU from the minutes and hours that you’ve already planned out.