Tag Archives: best practices

3 Facebook Marketing Taboos You Should Break Right Now

facebook marketing taboos

The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are “taboos” one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting Lengthy Text […]

Social Media 101 In Ten Slides

Tomorrow morning at 7:30AM, I’m doing a presentation in Boston for the American Burn Association 2010 Annual Meeting. I’ve been asked to give an overview of social media, Facebook and Twitter, and include time for Q&A. And I only have 60 minutes. After trying to compile slides from other presentations I’ve given, I decided to […]