Tag Archives: facebook ads

Promoting Annual Appeals with Facebook Ads [FREE WEINAR]

Promoting Annual Appeals with Facebook Ads

Tomorrow (10/8) I’m doing a webinar with 4Good called “Using Facebook Ads to Promote Year-End Campaigns”. It starts at 3pm (EDT), and will be 60 minutes in length. This webinar the following topics about using Facebook Ads to promote year-end campaigns: Selecting the best ad type for each stage in the donor funnel Targeting your ads more effectively with […]

5 Costly Facebook Ad Mistakes You Can Fix With This Checklist

Costly Facebook Ad Mistakes

If you’ve used Facebook ads before, you’ve probably kicked yourself at some pointing for spending more than you should have for a campaign. It’s hard to keep track of everything you need to do to get the most from Facebook ads. From selecting the right targeting, to picking the best post to boost, there many ways to increase ROI for your […]

How To Get More ROI from Facebook Boosted Posts


Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement […]