Emily Yu, the VP, Marketing & Partnerships for The Case Foundation shares how they use Facebook to engage their community. In this 9-minute interview, Emily talks about: Key KPIs on Facebook How to detect trends in high-performing content What metrics matter on a weekly, monthly basis How to use Promoted Posts Tips for managing time
Currently, Facebook promoted posts can only be promoted to fans AND their friends. This is problematic because promoting a News Feed update to people who haven’t liked your Page will increase the likelihood of negative comments on that post. This video tutorial will show you how to target ONLY your current Facebook fans.
My good friend Jon Loomer and I chatted last week for the Social Media Pubcast. Following are some of the topics we discussed: The key advantage non-profits have over for profits Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About […]
Facebook Insights gives you an incredible amount of information about how Facebook users behave around your brand. You can use this information to fine tune your ad targeting.
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth […]
With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long term success (the more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth). So the […]
Imagine being able to reach lapsed donors on Facebook, or target Page posts for a project funded by that donor segment! Facebook’s new ad feature called “custom audiences” allows you to find your offline supporters and donors among Facebook users. Previously only available for Facebook’s biggest customers, this feature allows you to target users by […]
Facebook offers a type of Facebook ad called a “Boosted Post” as a way to help you increase exposure for your Page updates. These sponsored posts are labeled “sponsored” and show up in the news feeds (web and mobile) of people who like your Page. When fans interact with the post, that interaction is then […]
Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates. But only if you use them as part of an overall strategy to: Grow your Facebook Page fanbase Increase engagement with your current fans Expand engagement to friends of your fans Promote a specific campaign like a fundraising […]