Tag Archives: facebook ads

Building a Loyal Facebook Fanbase


My good friend Jon Loomer and I chatted last week for the Social Media Pubcast. Following are some of the topics we discussed: The key advantage non-profits have over for profits Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About […]

How to Target Your Donors or Email Subscribers with Facebook Ads


Imagine being able to reach lapsed donors on Facebook, or target Page posts for a project funded by that donor segment! Facebook’s new ad feature called “custom audiences” allows you to find your offline supporters and donors among Facebook users. Previously only available for Facebook’s biggest customers, this feature allows you to target users by […]