Tag Archives: social media strategy

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

My one word for 2014

My one word for 2014 is led (as in the metal). I know, it sounds like a funny word to use for goal setting. I’m spelling it “led” so I don’t confuse it with “lead” as in being a leader, although I plan on doing a lot of that in 2014. And it’s only one […]

Donor Retention or Acquisition: Which One Should You Focus On?

I came across an article on Lifehacker today about applying the “80/20 rule” to networking. The general premise is that you should spend 20 percent of your time cultivating new contacts, and 80 percent of your time strengthening the relationships you already have. Which donor retention metrics do you value? Many of our metrics seem to weigh […]

John Haydon