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Latest Posts

How To Write A Foolproof Nonprofit Marketing Plan

One thing that separates successful nonprofit marketing campaigns from the unsuccessful ones isn’t ad budgets or audience size. And it certainly isn’t that viral video. It’s planning. All successful marketing campaigns start with a written marketing plan that serves to: Inspire action – A solid plan inspires action. Partners, sponsors, fundraisers, and supporters all need […]

5 Questions for Paula Van Ness – Founder of 12by12by12

One thing that unites our divided nation is a concern about America’s future. The stakes are high. These are challenging times for thousands of nonprofit organizations across the country protecting our most vulnerable populations. 12by12by12 (SM) invites a community of donors and advocates to join together in steady and consistent giving to great organizations doing important work. […]

Increase Fundraising Results by Making Your Donor FEEL Like a Hero

Donors don’t give because they’re generous. They give because it feels great. And being a hero feels the best. This isn’t just unicorn thinking. It’s a phenomenon that’s hard-wired deeply in the human brain from millions of years of evolution. (Yay, science!) When you tell donors they can “feed hungry children”, “stop human trafficking” or […]

How to Use a Social Media Committee to Create Buzz for Your Non-Profit

There are lots of ways to build awareness for your non-profit organization. Community events, an e-mail newsletter, and good public relations campaigns are all effective ways to make sure that donors, volunteers, and prospects hear about your work. Most nonprofits also use social media to create buzz around their programs and fundraising campaigns. Unfortunately, many […]

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John Haydon