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Latest Posts

Facebook Scandal: Why Email Matters NOW More Than Ever

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click […]

How Your Nonprofit Can Improve Productivity and Combat Digital Distraction

Ever hear of something called “Nomophobia“? The word itself is an abbreviation for  “no-mobile-phone-phobia” and refers to the anxiety you feel when you don’t have your mobile phone handy or have a signal. It is one of a growing number of “digital diseases” that can cause painful physical symptoms as well as mental health issues that ultimately […]

4 Editorial Best Practices All Nonprofits Should Adopt

We know from years of research, including the 2018 Nonprofit Communications Trends Report by Nonprofit Marketing Guide, that nonprofits that use editorial best practices are much more likely to produce effective communications. That means more program participants, more donors, more volunteers, more awareness, and more overall engagement and understanding of your work. If you want […]

John Haydon