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Latest Posts

Crowdfunding and Peer-to-Peer: Key Differences You Need To Know

What are the key differences between crowdfunding and peer-to-peer campaigns? Both might seem similar, they can serve your nonprofit in different ways. Here are the three biggest questions you should ask yourself when deciding between crowdfunding or peer-to-peer fundraising: What are your goals? Is now the right time? How can I effectively use these methods? […]

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

5 Savvy Strategies to Boost Facebook Engagement That You’re Probably Overlooking

If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific […]

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John Haydon