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Latest Posts

5 Proven Online Donor Stewardship Techniques You Can Start Today

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques […]

Lower First-Time Donor Remorse With This Amazingly Simple Strategy

Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount. It’s hard-wired into their brains. Even as they click the donate button, nagging questions hover somewhere in the background: How […]

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

How to Write a Winning Fundraising Appeal

Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

John Haydon