On the very first Giving Tuesday in 2012, I predicted that the event would become wildly popular around the world. And Giving Tuesday results have increased dramatically each year, both in donations and in participation.
Giving Tuesday results have increased from $117 million in 2015 to over $168 million in 2016 – a 43% increase!
Here are the results for each year since 2012:
- 2012: $10 million
- 2013: $28 million
- 2014: $46 million
- 2015: $117 million
- 2016: $168 million
Everyone wants to give
Despite the news, people are generally good – this is my firm belief. And this is precisely why Giving Tuesday has grown so much in such a short time. The number of participating organizations and participating donors have also increased dramatically since 2012.
Some notable trends illustrated in the Giving Tuesday Infographic:
- Nonprofits raised 43% more money in 2016, compared to 2015 results, and over 1,600% compared to 2012!
- 22 percent of online donations were made from a mobile device on #GivingTuesday, up from 17 percent last year.
Should you participate in Giving Tuesday?
If your nonprofit isn’t participating in giving Tuesday, eventually you’ll have to.
Not doing so, won’t make you look good. Imagine your favorite retailer not offering deals on Black Friday? Same idea.
Getting the most from giving days
Giving Tuesday, like any campaign, is much more successful if you do your homework.
If your community isn’t as engaged as you like, Giving Tuesday can be a catalyst to build a stronger community.
If your community is engaged, but have trouble turning engagement into donations, Giving Tuesday can be a catalyst to become better fundraisers.
Success largely depends on how well you plan, your definition of successful participation, and what investment (and sacrifices) you’ll need to make.