Goals, goals, goals were made to be loved. Everyone’s talking about setting goals, writing them down, and eliminating the one’s that don’t matter.
But goals are nothing but an end – a destination. According to Buddhism (and common sense), the attainment of a goal is the merely the effect of causes you’ve made.
According to Google, the most popular New Year’s resolutions include:
- Get Healthy: 62,776,640 searches.
- Get Organized: 33,230,420 searches.
- Live Life to the Fullest: 18,970,210 searches.
- Learn New Hobbies: 17,438,670 searches.
- Spend Less/Save More: 15,905,290 searches.
- Read More: 4,746,560 searches.
All of these goals require a lifestyle change – an adoption of consistent causes, otherwise known as habits.
Want to get healthy? It can be done if you consistently eat right and go to the gym. Want to live life to the fullest? It can be done if you develop the right habits.
Planting Seeds vs. Harvesting
According to tomato farmers, the size of their harvest is a direct result of planting and watering seeds. 10,000 tomatoes is a great goal, but without the right habits, it’s just a lazy farmer’s dream.
To illustrate, pick the more successful tomato farmer:
- Farmer Joe: “I will grow 100 tomatoes in 6 months.”
- Farmer Jane: “I will seed, water, nurture, and weed my garden every day.”
You probably picked Farmer Jane since she’s committed to daily habits.
Jane doesn’t worry about the goal as much as she worries about being a good farmer. Every. Single. Day.
Similarly, the attainment of most marketing goals depends on habits.
7 Marketing Habits to Strengthen in the New Year
During a recent Hump Day Coffee Break, I shared 7 marketing habits for 2017, based on the goal of growing an online community.
1. GIVE: Be generous with your community.
Focus on their needs first. This starts with seeking to understand their challenges, desires, hopes, and dreams.
Check out this playlist of vegan recipes and restaurants from Mercy for Animals:
2. ADVISE: Listen and be helpful and responsive.
Be a problem solver. This doesn’t mean becoming THE expert on everything related to your cause. But it does mean becoming a trusted resource.
Check out this post from Pancreatic Cancer Action Network:
How can you help your community achieve their goals quicker and with less pain?
3. WARN: Help people avoid danger or at least FOMO.
Protect your donors, volunteers, supporters by sharing news alerts, safety tips, and the latest news. Use tools like BuzzSumo and Google Alerts to “find it first”.
GLAAD recently launched the Trump Accountability Project, warning people about potential picks:
4. AMUSE: Entertain and enchant your community.
Recognize your donors and volunteers as human beings first, supporters of your cause second. Express humor and wonderment.
ACLU Massachusetts recently shared this post:
5. INSPIRE: But don’t be preachy.
Let’s your stories be the gospel, not your org. Lead by example, following the credo that’s (hopefully) embedded in your mission statement.
Check out this beautiful and inspiring post from the Kennedy Space Center:
6. AMAZE: Make your people look amazing.
Share content that makes your people look great when they share it.
It’s not about how you look, it’s about how they look to their friends.
7. APPRECIATE: Your incredible supporters and partners.
An attitude of gratitude in meaningless until it’s expressed through the daily habit of saying “thank you”.
Alex’s Lemonade Stand regularly thanks their fundraisers:
“Thank you” should be the biggest word in a word-cloud of your content.
What marketing habits are you working on?
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