The job of the marketer has changed dramatically over the past few years in one important way: Output.
The sheer amount of content you need to create, curate, and share requires a completely different approach to your work day.
Fortunately, there are apps for almost every content marketing task, from creating images and finding top content, to monitoring keywords and analyzing engagement.
- Trello – A project management app that looks like Pinterest. I show you how to manage each stage of your content workflow, from content ideas to publication.
- Buffer – Queue up content for all your social networks and get analytics for each piece you share. Rebuffer the top-performers!
- Buzzsumo – Curate top content and monitor mentions of your brand. Deliver this content via RSS feeds to Buffer, Trello, etc.