DonorCARE strategies for smart nonprofit marketers and fundraisers.
You might be going back to previous donors and asking for general support. Or, you might be getting ready to request a particular list of supporters to fund your summer programs. Either way, there are five things you must do to make your appeal letter a success. Convince the donor to open the envelope. Here […]
Suppose a donor calls you on the phone. Will you know who they are, instantly? Maybe: if you work at a small enough organization. But research has shown that most people have only 150 real friends of their own. The chances that you’re going to remember hundreds or thousands of your organization’s supporters off the top of […]
Did you ever receive a thank-you note from a child you had given a present and thought, “His mother made him write that”? Awkward thank-yous from a child can be cute. From a nonprofit, to its donors, they’re a turn-off. Why Thanking Donors Well is Worth It Whether it’s a first-time donor or a loyal friend […]
You work so hard on writing the ideal fundraising appeal letters. At last, it’s printed and folded, stamped and addressed, and sent on its way. You breathe a sigh of relief. Then, you worry. How can you be sure the donor will pay attention to your letter? Will he or she respond with a gift? You […]
Your nonprofit should not be using Facebook. Here are ten reasons why. 1. Your website sucks A Facebook page should make people head to your website to see more about you. But if your website is unattractive, hard to read or navigate, and impossible to view on a mobile device, then you don’t want to […]
Your nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money–but you can’t even get them to pay attention. You’re not alone. In the internet age, nonprofits and businesses are all in the same boat. We’re not only competing with each other for people’s time and interest. We’re also […]