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4 Phases of Viral Social Movements for Good

What is the evolution or cycle of a movement? Social movements for good – think the Ice Bucket Challenge, #BlackLivesMatter, #LoveWins – take a substantial amount of human capital to generate interest from the onset. Typically, these movements begin to develop a starter audience or group of early adopters. This group then inspires additional followers […]

How to Engage Millennials – 3 Strategies Backed by Science

Since 2009, The Millennial Impact Project has shown you how millennials are engage with causes and how nonprofits engage millennials. Five years later, MCON and the Case Foundation have published a comprehensive analysis of the past four years (2009-2013) called The Four-Year Research Summary. The Four-Year Research Summary answers two questions: What are the most […]

John Haydon