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How To Write A Foolproof Nonprofit Marketing Plan

One thing that separates successful nonprofit marketing campaigns from the unsuccessful ones isn’t ad budgets or audience size. And it certainly isn’t that viral video. It’s planning. All successful marketing campaigns start with a written marketing plan that serves to: Inspire action – A solid plan inspires action. Partners, sponsors, fundraisers, and supporters all need […]

5 Questions for Paula Van Ness – Founder of 12by12by12

One thing that unites our divided nation is a concern about America’s future. The stakes are high. These are challenging times for thousands of nonprofit organizations across the country protecting our most vulnerable populations. 12by12by12 (SM) invites a community of donors and advocates to join together in steady and consistent giving to great organizations doing important work. […]

Increase Fundraising Results by Making Your Donor FEEL Like a Hero

Donors don’t give because they’re generous. They give because it feels great. And being a hero feels the best. This isn’t just unicorn thinking. It’s a phenomenon that’s hard-wired deeply in the human brain from millions of years of evolution. (Yay, science!) When you tell donors they can “feed hungry children”, “stop human trafficking” or […]

Facebook Live for Nonprofits: 12 Tips for Getting Started [INFOGRAPHIC]

Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]

50 Big Fundraising Lessons from #BloomCon

This week, I attended BloomCon, the annual conference sponsored by Bloomerang. The focus is on donor retention, which the Bloomerang staff keeps a close eye on. The lineup of speakers was the best around. And because they were dishing out fundraising lessons, I thought I’d share some of the best ones with you. Fundraising Lessons […]

John Haydon