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Smart Fundraisers Don’t Raise Money This Way. So Why Are You Doing it With Email?

A friend of mine recently expressed frustration over her boss not getting the value of email fundraising, which according to M+R is the most effective channel for online fundraising. Like many nonprofits, her organization is trying to raise money by blasting their email list. They’re not segmenting their list, and they’re not personalizing their email […]

Content Curation: 3 Sources You’re Probably Overlooking

If you’re like most nonprofit marketers, you probably have a small communications staff. Chances are, it may be only you! Adopting a content curation strategy can help you do more with less, while also establishing your thought leadership among your community. Content curation often means shifting from being the “source” of content to becoming a valued “resource” […]

How to Create a Happy Healthy Nonprofit – with Beth Kanter and Aliza Sherman

During this week’s Hump Day Coffee Break, Beth Kanter and Aliza Sherman (authors of The Happy, Healthy Nonprofit – Strategies for Impact without Burnout) discussed healthy work habits for nonprofits. They answered several questions: * What does technology wellness mean? * Why does happiness and health matter to nonprofits? * What are the best tips […]

Donor Thank Yous: Crafting the Perfect Email in 6 Steps

Donor thank yous are about more than just showing appreciation. They act as an essential piece of your email marketing strategy because they build long-lasting donor relationships. However, crafting the perfect message, from the subject line to the P.S., is key to tapping into the full potential of those benefits.   If you’re struggling with how […]

John Haydon