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3 Savvy Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication […]

Facebook Scandal: Why Email Matters NOW More Than Ever

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click […]

Nonprofit Payment Processing: Everything You Need to Know

A payment processor is a company that handles all your online transactions. Payment processing handles donation transactions between your organization’s bank and your donor’s bank. As you might expect, payment processor also have multiple security measures in place to protect your organization and your donors. Why do you need a payment processor? In order to accept […]

How to Build a Marketing Funnel Your Donors Will Love

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. But a smart marketing funnel can help solve these problems. For nonprofit marketers this shift means embracing a donor-centric approach that moves […]

John Haydon