Archive | Cause Marketing

Four Types of Facebook Cause Marketing Campaigns

My good friend Megan Strand at the Cause Marketing Forum recently published a white paper called “Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers” (the Executive summary can be downloaded for free). In this white paper, Megan outlines four types of cause marketing that brands and nonprofits have implemented on Facebook: 1. Like […]

Why you should buy Cause Marketing for Dummies

Joe Waters has a new book out called Cause Marketing for Dummies, which he wrote with Joanna MacDonald. The book is 316 pages of lessons, advice, inspiration and examples that will help you create effective cause marketing programs. What’s inside Cause Marketing for Dummies To bring small companies and nonprofits together for win-win partnerships, Joe […]

Red Cross amps up donations through iTunes

The Red Cross has been the leader in online donations for disaster-related causes. In January of 2010, the Red Cross was able to collect over 5 million dollars in text donations. And after the recent Tsunami hit Japan, they implemented a pretty smart text-message campaign that combined text donations with a list-building strategy. Red Cross […]

How Tyson Foods and Share Our Strength fight childhood hunger together

This past Monday I spoke at Share Our Strength‘s annual leadership conference in Washington, D.C. When Jeff Weidner (@ShareStrength) originally invited me to present, he urged me to attend “Service Day”, where all attendees spend a few hours volunteering at food banks, shelters and local farms. I knew that by attending Service Day, I’d understand […]

John Haydon