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Archive | Content Marketing

4 Editorial Best Practices All Nonprofits Should Adopt

We know from years of research, including the 2018 Nonprofit Communications Trends Report by Nonprofit Marketing Guide, that nonprofits that use editorial best practices are much more likely to produce effective communications. That means more program participants, more donors, more volunteers, more awareness, and more overall engagement and understanding of your work. If you want […]

Editorial Calendars: The Secret Weapon of Communications Effectiveness

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. This is very common in nonprofits. But that doesn’t mean it’s hopeless! In fact, the […]

Does Your Nonprofit Need an Explainer Video?

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage. Instead, these videos are studio-produced using motion graphics, photographs, text on screen, background music and sometimes narration. The key factor […]

John Haydon