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Archive | Content Marketing

Dear Accidental Nonprofit Marketer – You Were Born to Tell Great Stories

You are the accidental nonprofit marketer who’s been asked to create content for your organization. But you have mixed feelings about it. On the one hand, you’re excited to express your creativity. But you’re also afraid that your creativity somehow won’t be enough. Fortunately, YOU (like all humans) are hardwired for storytelling. You are fundamentally equipt […]

Content Curation: 3 Sources You’re Probably Overlooking

If you’re like most nonprofit marketers, you probably have a small communications staff. Chances are, it may be only you! Adopting a content curation strategy can help you do more with less, while also establishing your thought leadership among your community. Content curation often means shifting from being the “source” of content to becoming a valued “resource” […]

John Haydon