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Archive | Content Marketing

3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Especially if those best practices are solidly grounded in brain science. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But […]

How To Write A Foolproof Nonprofit Marketing Plan

One thing that separates successful nonprofit marketing campaigns from the unsuccessful ones isn’t ad budgets or audience size. And it certainly isn’t that viral video. It’s planning. All successful marketing campaigns start with a written marketing plan that serves to: Inspire action – A solid plan inspires action. Partners, sponsors, fundraisers, and supporters all need […]

How to Use a Social Media Committee to Create Buzz for Your Non-Profit

There are lots of ways to build awareness for your non-profit organization. Community events, an e-mail newsletter, and good public relations campaigns are all effective ways to make sure that donors, volunteers, and prospects hear about your work. Most nonprofits also use social media to create buzz around their programs and fundraising campaigns. Unfortunately, many […]

Dear Accidental Nonprofit Marketer – You Were Born to Tell Great Stories

You are the accidental nonprofit marketer who’s been asked to create content for your organization. But you have mixed feelings about it. On the one hand, you’re excited to express your creativity. But you’re also afraid that your creativity somehow won’t be enough. Fortunately, YOU (like all humans) are hardwired for storytelling. You are fundamentally equipt […]

John Haydon