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Archive | Content Marketing

Does Your Nonprofit Need an Explainer Video?

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage. Instead, these videos are studio-produced using motion graphics, photographs, text on screen, background music and sometimes narration. The key factor […]

3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Especially if those best practices are solidly grounded in brain science. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But […]

John Haydon