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Archive | Donor Communication

3 Savvy Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication […]

Donor Relations Tips for Shy People

Does wading into a room full of strangers terrify you? Are you sure you’ll have nothing to say? Afraid you’ll embarrass yourself with your tied-up tongue? Never fear. I’m an introvert who likes people, but I find the idea of glad-handing, networking or otherwise behaving like my extroverted colleagues intimidating. And I’ve been doing this […]

How CRM Software Catapults Your Fundraising to New Heights

The most common form of nonprofit software is CRM software (Constituent Relationship Management). It’s not as sexy as social media software, but it’s a must-have for all successful nonprofits. CRM software helps you organize your donor data and improve your communication strategies. But what about fundraising? How does CRM software help you raise more money? […]

John Haydon