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Archive | Donor Communication

5 Proven Online Donor Stewardship Techniques You Can Start Today

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques […]

Lower First-Time Donor Remorse With This Amazingly Simple Strategy

Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount. It’s hard-wired into their brains. Even as they click the donate button, nagging questions hover somewhere in the background: How […]

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

3 Savvy Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication […]

John Haydon