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Archive | Donor Communication

How CRM Software Catapults Your Fundraising to New Heights

The most common form of nonprofit software is CRM software (Constituent Relationship Management). It’s not as sexy as social media software, but it’s a must-have for all successful nonprofits. CRM software helps you organize your donor data and improve your communication strategies. But what about fundraising? How does CRM software help you raise more money? […]

3 Ways to Make a Lasting Impression with First-Time Donors

According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]

3 Successful Communication Strategies for Effective Donor Retention

The donor lifecycle describes the relationship between fundraiser and donor. You inform donors about your mission, make the “ask”, express gratitude, communicate results, and repeat. The goal: retention. The key to effective donor communication is to close the gap between making a donation and the impact that these contributions will make. Here are 3 communication […]

John Haydon