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Archive | Donor Communication

Donor Thank Yous: Crafting the Perfect Email in 6 Steps

Donor thank yous are about more than just showing appreciation. They act as an essential piece of your email marketing strategy because they build long-lasting donor relationships. However, crafting the perfect message, from the subject line to the P.S., is key to tapping into the full potential of those benefits.   If you’re struggling with how […]

The Most Obvious Reason People Share on Social Media (That Most Brands DON’T Get)

It seems that most brands don’t understand why people really share on social media. Yes, people use social media for entertainment, to connect with others, and to be heard. But there’s a deeper motivation behind why people share anything on social media. Shoring up your public persona People use social media to shore up their public persona – […]

John Haydon