Archive | Email Marketing

Welcome Emails: 10 Essential Elements For Every Nonprofit [INFOGRAPHIC]

Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back. Plus, compared to email newsletters, welcome emails have high engagement rates – an average read rate of 34%. Welcome Emails: Essential Elements For Every […]

7 Smart Ways to Raise More Money With Email

With year-end fundraising just around the corner, many nonprofits would be wise to focus on their most important digital channel: email. According to Salsa email has the highest ROI of any digital marketing channel ($40 return for every $1 invested). The simple truth is that email allows you to send highly personalized messages to specific […]

John Haydon