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Archive | Email Marketing

How To Quickly Grow Your Non-Profit Email List (FREE WEBINAR)

Update: The webinar (Tim Paige of LeadPages) was awesome! Grab the recording by clicking this link. What’s LeadPages? Basically, LeadPages is a cloud service that allows you to create highly effective landing pages to convert new donors, volunteers, and email subscribers. What makes it unique and especially powerful is that you can select landing pages templates that […]

How to Write Your Best Fundraising Emails

Whether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter). Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing. But let’s face it, writing effective fundraising emails […]

3 Powerful Fundraising Strategies for Email

Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year. Check out last year: What’s your year-end fundraising plan? The fundraising strategies you employ during year-end should be rock […]

6 Reasons Email Marketing Still Rules

Social media strategists (ok, not all) love to discount email in favor of, you guessed it – social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 […]

I don’t get it

I was at Chipotle’s eating quesadillas and chips with my son. He comes back from the soda machine and shows me his drink cup. It looks like an ad for a movie, but it also looks like a commercial. It’s not clear. “I don’t get it”, he says. “That’s because you’re not supposed to“, I answer, which confuses him. […]

The Art and Science of Email Marketing for Nonprofits with @BlackBaud

If you’re like most nonprofits, you spend a fair mount of effort planning and crafting email campaigns. On October 9th, Steve MacLaughin (director of the Idea Lab at Blackbaud), will show you how you can improve your email: Deliverability rates Open rates Click-through rates Conversion rates Steve and I both contributed to “npEXPERTS: Online Marketing […]

John Haydon