If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most […]

Facebook continues to adjust the News Feed to reduce spam, copy-paste memes, and fake news. Facebook also wants brands to publish Facebook posts that feel more conversational, more human. But how do you do that when you’re a marketer? Here are four ways to write Facebook posts that feel more human: 1. Post links like a human being, […]

Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? Well, you’re not alone. Organic reach has been declining, and with so much relevant content to scroll through, the competition to get reactions, comments, and shares is tougher than ever. A Facebook […]

Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your […]

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click […]

Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find […]

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and […]

The biggest mistake nonprofits make with Facebook is thinking Facebook is about them, not their community. Why it’s not about you Whether it’s on Twitter, in the newspaper or on Facebook, your nonprofit’s voice should always come second to the voice of your supporters (or the voice of the cause). This is particularly the case […]

If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day. […]

If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific […]