No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click […]
Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find […]
You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and […]
If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day. […]
If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific […]
Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Of course you’re busy so you may have missed the memo. At the bottom of this post is a quick video tour of: 1. Page preview reports – When users mouse over your Facebook Page name […]
In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability […]
Trying to figure out what type of Facebook content to publish is not always easy. You have to understand your fans, analyze what they like, and publish updates that will keep them coming back for more. It’s not easy. But you’ve done it before. Remember that story you posted last year that you still brag about? […]
The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are Facebook marketing taboos one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting […]
Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results.
John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies
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