In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability […]
Trying to figure out what type of Facebook content to publish is not always easy. You have to understand your fans, analyze what they like, and publish updates that will keep them coming back for more. It’s not easy. But you’ve done it before. Remember that story you posted last year that you still brag about? […]
The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are Facebook marketing taboos one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting […]
Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]
If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Your Facebook posts get seen a lot or a little, depending […]
Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. They want to make an impact that matters, and when you show them that impact, they will likely continue their support. Show donors the impact as it happens Often, supporters are […]
Have you used Facebook ads for your nonprofit? If so, it shows that you’re serious about promoting your cause on Facebook. So congratulations! But what if your Facebook ads aren’t working? Despite the incredible power of Facebook ads, sometimes they just doesn’t seem to work as expected. But why? There are three reasons why your […]
Let’s face it, clicking “like” doesn’t always mean that you like something. For example, when a friend posts a picture of their departed cat, clicking “like” lets them know you saw their update, even though you’re sad about their loss. “Not every moment you want to share is happy. Sometimes you want to share something […]
In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones […]
How many times have you come up with a seemingly brilliant idea to engage your community, only to see it go down in flames? How many times have you asked yourself: Why isn’t anyone liking our pictures? Why aren’t they sharing this important information? Why do they share our competitor’s updates and not ours? What makes people […]
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results.
John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies
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