Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Of course you’re busy so you may have missed the memo. At the bottom of this post is a quick video tour of: 1. Page preview reports – When users mouse over your Facebook Page name […]

In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability […]

Trying to figure out what type of Facebook content to publish is not always easy. You have to understand your fans, analyze what they like, and publish updates that will keep them coming back for more. It’s not easy. But you’ve done it before. Remember that story you posted last year that you still brag about? […]

Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]

If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Your Facebook posts get seen a lot or a little, depending […]

Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. They want to make an impact that matters, and when you show them that impact, they will likely continue their support. Show donors the impact as it happens Often, supporters are […]

Have you used Facebook ads for your nonprofit? If so, it shows that you’re serious about promoting your cause on Facebook. So congratulations! But what if your Facebook ads aren’t working? Despite the incredible power of Facebook ads, sometimes they just doesn’t seem to work as expected. But why? There are three reasons why your […]

If you’re like most nonprofits, Facebook is your #1 social network. It’s where most of your supporters hangout and connect with friends. To nurture your fanbase, you post updates, reply to comments, and use Insights to see what works and what doesn’t. But what should you do to promote your fundraiser on Facebook? What should you do that’s […]

Let’s face it, clicking “like” doesn’t always mean that you like something. For example, when a friend posts a picture of their departed cat, clicking “like” lets them know you saw their update, even though you’re sad about their loss. “Not every moment you want to share is happy. Sometimes you want to share something […]