Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]

If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Your Facebook posts get seen a lot or a little, depending […]

Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. They want to make an impact that matters, and when you show them that impact, they will likely continue their support. Show donors the impact as it happens Often, supporters are […]

Have you used Facebook ads for your nonprofit? If so, it shows that you’re serious about promoting your cause on Facebook. So congratulations! But what if your Facebook ads aren’t working? Despite the incredible power of Facebook ads, sometimes they just doesn’t seem to work as expected. But why? There are three reasons why your […]

Let’s face it, clicking “like” doesn’t always mean that you like something. For example, when a friend posts a picture of their departed cat, clicking “like” lets them know you saw their update, even though you’re sad about their loss. “Not every moment you want to share is happy. Sometimes you want to share something […]

In a perfect world, all of your fans would see all of your posts in the news feed. But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones […]

How many times have you come up with a seemingly brilliant idea to engage your community, only to see it go down in flames? How many times have you asked yourself: Why isn’t anyone liking our pictures? Why aren’t they sharing this important information? Why do they share our competitor’s updates and not ours? What makes people […]

Facebook released an update of Facebook Pages messages for admins and moderators. These new features let you create more personalized conversations, manage your inbox, create notes for contacts, and even use canned replies. Below are screenshots and brief rundown of the new messages features in Facebook Pages: 1. More Intuitive Design Compose messages, share attachments, […]

Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing. Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits: Share fundraising campaigns with Page followers Use photos and video to tell fundraising stories Track progress toward a campaign or project Update […]

For the past two years, I’ve had the honor of leading a Facebook bootcamp training course in the Spring and Fall for 200 nonprofits (Thank you very much if you attended!). The fall session starts next Tuesday and centers around 4 live classes: How to Attract More Quality Facebook Fans How to Give Your Fans What They Really Want […]