If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 2 billion people using Facebook and that over 53% of Americans login every day. […]
If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific […]
Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Of course you’re busy so you may have missed the memo. At the bottom of this post is a quick video tour of: 1. Page preview reports – When users mouse over your Facebook Page name […]
In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability […]
Trying to figure out what type of Facebook content to publish is not always easy. You have to understand your fans, analyze what they like, and publish updates that will keep them coming back for more. It’s not easy. But you’ve done it before. Remember that story you posted last year that you still brag about? […]
The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are Facebook marketing taboos one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting […]
Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]
If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Your Facebook posts get seen a lot or a little, depending […]
Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. They want to make an impact that matters, and when you show them that impact, they will likely continue their support. Show donors the impact as it happens Often, supporters are […]
Have you used Facebook ads for your nonprofit? If so, it shows that you’re serious about promoting your cause on Facebook. So congratulations! But what if your Facebook ads aren’t working? Despite the incredible power of Facebook ads, sometimes they just doesn’t seem to work as expected. But why? There are three reasons why your […]
John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results.
John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies
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