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Archive | Facebook Marketing

5 Savvy Strategies to Boost Facebook Engagement That You’re Probably Overlooking

If you’re like most smart marketers, you realize that engagement on Facebook is a moving target. Strategies that once worked to boost Facebook engagement, now get dismal results. And strategies that go against the grain work surprisingly well. Facebook Pages have also evolved over the years, helping marketers understand their audiences better, target more specific […]

3 Facebook Marketing Taboos You Should Break Right Now

The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are Facebook marketing taboos one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting […]

Facebook Live for Nonprofits: 12 Tips for Getting Started [INFOGRAPHIC]

Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]

John Haydon