Subscribe

Archive | Facebook Marketing

How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement […]

3 Facebook Marketing Taboos You Should Break Right Now

The term “best practice” implies that a particular approach works for every situation. But that’s impossible. When you adopt “best practice” thinking, by default you adopt “worst practice” thinking – the idea that there are Facebook marketing taboos one should never do! Here are three Facebook marketing taboos that have successfully been broken: 1. Posting […]

Facebook Live for Nonprofits: 12 Tips for Getting Started [INFOGRAPHIC]

Facebook Live is taking the newsfeed by storm! This live video broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Hesitant about broadcasting your cause with […]

John Haydon