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Archive | Facebook Marketing

Rank your Facebook Page with SumoRank

If you’re like most nonprofit marketers, you’re busier than a beaver managing social media, especially your Facebook Page. You’re tasked with finding content your fans will love, replying to comments on that content, and using Facebook insights to see what works and what doesn’t. But how does your Facebook page stack up? And what’s working for […]

NEW Training: Fundraising with Facebook Ads

If you’re like most nonprofits, Facebook is an important way for you to engage supporters. You regularly post useful updates, reply to comments, and encourage fans to join your email list. But what about Facebook ads? How can you use Facebook ads to promote fundraising events and other campaigns? During a 90-minute training for the Nonprofit Marketing […]

How To Get More ROI from Facebook Boosted Posts

Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Facebook Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. Facebook doesn’t sell engagement You can’t pay Facebook to increase engagement […]

John Haydon