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Archive | Fundraising

What if your donor was a convicted sex felon?

No doubt you’ve read the news about MIT and Harvard knowingly excepting donations from a monster called Jeffrey Epstein. Both universities accepted money after knowing about his sex crime convictions. Knowingly accepting even a single penny from this monster is essentially saying “convicted sexual predators are bad, but not that bad.” Let me say that again: […]

Lower First-Time Donor Remorse With This Amazingly Simple Strategy

Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount. It’s hard-wired into their brains. Even as they click the donate button, nagging questions hover somewhere in the background: How […]

How to Write a Winning Fundraising Appeal

Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

John Haydon