DonorCARE strategies for smart nonprofit marketers and fundraisers.
Thinking about using a Content Management System (CMS) for your nonprofit website? You need to know how many of your finite resources you are willing to put into building and growing your online community. Which Content Management System (CMS) is best? Before picking a CMS system like Drupal or WordPress your stakeholders need to determine […]
When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media, or your blog, your nonprofit donation page needs to be banging all 8 cylinders. Or at least 7. Elevation recently published this snazzy infographic running down 7 […]
Stories are the most effective weapon in your fundraising arsenal. By a landslide. Why stories? Stories – when done well – create an emotional connection between your donor and your mission. If you make people feel something – if, in the words of Chelsea Clinton, you get them “passionately inspired or pissed off” – they […]
I’m sure you’ve heard a thing or two about search engine optimization (SEO). For many, SEO is a murky concept at best, and downright confusing at worst. It’s true, SEO is a complex topic with a lot of moving pieces. It’s also often an afterthought when it comes to a nonprofit’s content strategy. But it’s […]
Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more email subscribers, donors and volunteers. Personas will also help you optimize your website for search because you have a better understanding of the keywords they’ll use in search engines. What are Personas? User […]
Caryn Stein is as passionate about the need for a powerful nonprofit website design as she is for her other loves: singing karaoke and protecting animals. As VP of Communication and Content for Network for Good, Caryn advises nonprofits on how to turn their websites into a magnet for visitors and donations. With all the online options […]
What makes a kick-ass donation page? Is it the words? Images? Where buttons and fields are located? The short answer is yes. Together, these elements must convey enough emotional punch and urgency to inspire people to donate. Your donation pages reflect your brand Your community is totally unique, so slapping the latest best practice on […]
You’ve probably already noticed the “Mobile-friendly” designation in Google search results on your mobile phone. If not, here’s a screenshot from my iPhone: Google (along with Facebook, Twitter, etc.) knows that the future of the web is already here. And that future exists on smartphones and tablets – not desktop or laptop browsers. Google’s New […]
Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]
Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]