Archive | Your Website

How To Create Marketing Personas for Your Website

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more email subscribers, donors and volunteers. Personas will also help you optimize your website for search because you have a better understanding of the keywords they’ll use in search engines. What are Personas? User […]

4 Dos and Don’ts of Nonprofit Website Design

Caryn Stein is as passionate about the need for a powerful nonprofit website design as she is for her other loves: singing karaoke and protecting animals. As VP of Communication and Content for Network for Good, Caryn advises nonprofits on how to turn their websites into a magnet for visitors and donations. With all the online options […]

19 Ways to Raise More Money From Donation Pages

What makes a kick-ass donation page? Is it the words? Images? Where buttons and fields are located? The short answer is yes. Together, these elements must convey enough emotional punch and urgency to inspire people to donate. Your donation pages reflect your brand Your community is totally unique, so slapping the latest best practice on […]

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. […]

Your Website is a Fishing Net

Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause. The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”. The “fish food” is your […]

John Haydon