Archive | Your Website

11 Surprising Donation Form Optimization Stats [INFOGRAPHIC]

Donation form optimization is a key part of online fundraising success and a great way to boost donor acquisition. But sadly, so many nonprofits are doing it all wrong. A recent research report covering a variety of online fundraising topics done by Brad Davies and others at Dunham+Company reveals some surprising results that you, a fellow online fundraising enthusiast, should be aware […]

What Goes On Inside The Head Of Your Website Visitors?

  The 2013 MILLENNIAL IMPACT REPORT includes 20 usability tests of the online presences of nine nonprofits. These tests include screen-captures of millennials visiting websites, Facebook Pages, Twitter feeds, viewing email messages, and more. Millennials’ biggest pet peeves are websites that are not mobile-friendly and outdated information. You can view all of the usability tests […]

How to Convert Emails Into Blog Post Content

So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these […]

Four Reasons Why Blog Post Titles Matter

You’re reading this because on some level you’re interested in writing better blog post tiles. Or maybe you’re interested in how titles impact your readers, and how titles impact SEO. No matter how you got here, you arrived because “Five Reasons Blog Post Titles Matter” made you click. Obvious, right? But why? Four reasons why titles […]

Instagram Launches Web Profile Pages

Did you know that Instagram web profiles are now live? Here’s mine if you’re curious to see what they look like. Go ahead, take a look. I’ll wait here. Sweet and simple, right? I like that profiles are only for the purpose of viewing, commenting on, and liking photos. But snapping, creating and sharing photos is still […]

John Haydon