Content Curation: 3 Sources You’re Probably Overlooking

If you’re like most nonprofit marketers, you probably have a small communications staff.

Chances are, it may be only you!

Adopting a content curation strategy can help you do more with less, while also establishing your thought leadership among your community.

Content curation often means shifting from being the “source” of content to becoming a valued “resource” that shares the best content. Rather than creating every piece of content, you curate great content that adds value to your community.

Content Curation: 3 Sources You’re Probably Overlooking

You’ve probably already adopted some sort of content curation strategy –  sharing content about your cause from top blogs, news sites, and other popular sources.

But are those the only sources? Of course not.

Below are 3 unlikely sources of curated content to engage your community:

  1. Vetted content
  2. Lateral topics and interests
  3. Blogging fodder

1. Vetted Content

Wouldn’t you rather share content that’s already gotten lots of shares on Facebook or Twitter? Yeah, you would!

Vetting eliminates much of the guesswork about the potential virality of curated content. A number of tools like Buzzsumo (below), AgoraPulse, and ActionSprout have features to surface highly viral content for you to share, repost, or remix.


2. Lateral Topics and Interests

What about the other popular interests that your fans share? Surely they have other interests that are related to your core mission. For example, many environmental activists also love hiking and photography.

Engaging your community’s lateral interests allows you to “touch” them in different ways. This gives you more ways to connect, and stay top of mind!

For example, Mercy for Animals‘ mission is to shed light on farm animal abuse. But if that’s all they talked about, they’d miss out on engaging one of their core lateral interests: healthy vegan recipes (see below).


3. Blogging Fodder

If you blog for your nonprofit, you’re already knee-deep in high-quality curated content.

I’m talking, of course, about the blogging fodder you collect during the writing process.

Most of the articles, videos, research, news, etc, is an excellent source of curated content your followers will love. Why not queue them up for your community to enjoy?

In writing this post, I shared at least 4-5 articles about content curation.

Let your community tell you what they like

In the end, content curation is about understanding your supporters. So it shouldn’t end when you publish a post.

Smart curation goes full-circle by getting feedback on what you shared. Look at your analytics to see what curated posts got the most engagement.Look at shares, retweets, and reactions. And don’t forget to read their comments!

Look at shares, retweets, reactions, etc. And don’t forget to read the comments!

John Haydon