46 Expert Tips For Creating Addictive Content [INFOGRAPHIC]

According to the most recent Nonprofit Communications Trends Report, nonprofits are focusing on content more than ever. Website content is priority #1, followed by social media content, and content for email newsletters.

How will you create addictive content in 2016?

With so many other organizations pumping out content, how can your nonprofit stand apart? How can you create content that gets noticed in increasingly noisy newsfeeds?

How can you create addictive content that your supporters can’t help but share with their friends?

Every nonprofit has a different answer to this question. The Diabetes Hands Foundation conducts weekly webinars, and the Cornell Lab of Ornithology encourages their community to count feeder birds.

46 Expert Tips For Creating Addictive Content

Many of the tips in the following infographic are tried and true. Use them as a compass for your nonprofit. Season to taste.

My favorites:

  • “Research what all of your competitors are creating and one up them.” – Neil Patel
  • “Post good shit and let Google find it.” – Guy Kawasaki
  • “The new SEO (Social Engine Optimization) is my priority. Good content is content that provides value for your audience.” – Andrew Davis
  • “Put together an editorial calendar, a quarter at a time, that provides a variety of content types that will keep you top-of-mind.” – Erika Heald
  • “Make content that solves a real problem you know potential customers grapple with. And make the experience of consuming that content fun.” – Barry Feldman
  • “The best content is conversation, and empowering that to happen requires being in touch with results, listening, and allowing your team to adjust accordingly.” – Ted Rubin
  • “By getting your content featured on the top sites covering your space, you are sending clear signals to users (and Google) that you are one of the top authorities in your space.” – Eric Enge
  • “Map the questions a prospect would have at each stage of the buying process. Give them the content that maps to the stage they are at.” – Brenda Stolz
  • “Reuse, rescue, rescue – turn content into an ebook, infographic, webinar, guest blog post on sites with similar followers, Medium, Slideshare, podcast, speaking topic.” Old Gardner
  • “People get more engaged with video, imagery and interactive content than text so you need to have a mix.” – Ian Cleary
  • “Be authentic. Say what others aren’t saying. Add value to the conversation.” – Ryan Hoover
  • “We tell stories and we share emotions. We relate to things. Creating content is sometimes about finding the stories that tell customer experiences, and also employee stories.” – Scott Stratten
  • “Every single piece of content is the only one that matters. We give it all of our attention.” – Leo Widrich
  • “My hunch is that when things are actionable – when people leave with something new to try – there’s likely a lot of positive emotion that comes with that, which will end up leading to shares, traffic, promotion, etc.” – Keven Lee
  • “My definition of high-quality content is basically the content that you, the creator, the publisher or the content marketer, find good enough to share on your own Facebook wall.” – Ann Smarty


Infographic by Venngage.

John Haydon