If you’re not familiar with Buffer, you’ll be glad you read this article. And if already use Buffer, keep reading – you might learn a few time saving tips for nonprofits.
What is Buffer?
Buffer is a service for publishing and optimizing content on the web.
Content marketers use Buffer to publish content on Facebook, Twitter, Pinterest, Google Plus, and LinkedIn. After you publish enough content, you can requeue your top performing posts – content your community already loves!
Here’s my Buffer queue for Twitter:
How does Buffer work?
After you sign up, you connect your social media accounts and create a publishing schedule for each network. You then start adding content to a queue that publishes it according to your schedule for each social network. Very simple, indeed.
For detailed instructions on getting started with Buffer, check out their getting started series.
Getting Started with Buffer: 7 Time Saving Tips for Nonprofits
You’re busy, so let’s cut to the chase. Here are seven essential Buffer tips for nonprofit marketers (beginner to intermediate).
Tip #1: Install the Buffer Browser Extension
If you use Firefox or Chrome (and I hope you do), install the Buffer browser extension.
The browser extension lets you to post content to your queue, and batch-schedule content – all while you surf the web.
The browser extension also allows you to integrate Twitter, TweetDeck, Facebook, and more (as shown below).
Love using keyboard shortcuts? There’s a feature for that too (ctrl+b).
Tip #2: Share content on multiple social accounts
Buffer is not something that’s only meant for Twitter. Use it for LinkedIn, Google Plus, Pinterest, and Facebook too.
Adding all of your social accounts to buffer allows you to batch publish your content on all of your networks. If you spend time writing a blog post, why not spread the love over several networks.
Tip #3: Use the power scheduler
The power scheduler allows you to publish multiple social media posts promoting an upcoming event, or recent blog post. You can also publish several posts linking back to a single blog post. In fact, I recommend making a regular habit of batch-scheduling social media posts every time you publish a blog post.
Tip #4: Share images directly to Buffer
With the buffer browser extension, you can also share images simply by right clicking on the image (as shown below).
Tip #5: Create your Twitter schedule with Followerwonk
With Buffer, you can create your own schedule for when you want queued tweets to be published. But what if you don’t know the best times to tweet for your network?
Enter Followerwonk, a tool that shows you peak times to tweet, specifically when your followers are using Twitter. The best part is that after you analyze your tweets, you can create a Buffer schedule based on your peak times.
Tip #6: Re-Buffer your best posts
One content marketing strategy I recommend to all my clients is to selectively repeat their best content.
There are three reasons why you’d want to do this:
- This content has already been vetted by your community.
- If your best content also drives traffic to your website, why wouldn’t you post it again?
- You’re already too busy, so supplementing your content with high-quality reposts lets you spend more time on your mission.
Buffer makes it easy to re-buffer your best posts right within the analytics tab (see below).
Tip #7: Automate more social tasks with IFTTT
The first six tips are really just scratching the surface.
To get the most out of buffer, check out the IFTTT recipes that allow you to connect Buffer with many other cloud services. Below are just a few IFTTT recipes. Here’s a link to all the Buffer IFTTT recipes.