Facebook Rolling Out “Donate” Feature for Nonprofits

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed.

This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program (as shown below).

How does the Facebook Donate feature work?

Facebook users will click “Donate Now” and choose an amount for their donation. 100% of the donation will go to the nonprofit, and users that donate will have the option to share that action with their friends.

facebook donate

According to Facebook, users personal information will NOT be shared with the nonprofit after they donate.

When can your nonprofit start using it?

For now Facebook is partnering with a limited number of nonprofits (shown above) but will make this feature available to more nonprofits as time goes on.

If you’re interested in being considered for this program fill out form in the Facebook help Center.

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John Haydon