I was at Chipotle’s eating quesadillas and chips with my son.
He comes back from the soda machine and shows me his drink cup.
It looks like an ad for a movie, but it also looks like a commercial.
It’s not clear.
“I don’t get it”, he says.
“That’s because you’re not supposed to“, I answer, which confuses him.
Here’s what was on the cup:
The ad on the cup creates a question that can only be answered with a click. The only way to figure out what the heck is going on is to visit the damn website!
Nice move, Chipotle!
You can check out the website for yourself, but what’s there ISN’T the point. Once you’ve clicked, the cup’s job is done.