If you manage a Facebook Page for your nonprofit, you’re no doubt painfully aware that Facebook organic reach has plummeted over the past two years.
Organic reach has declined for two reasons:
- The number of business pages competing for fans’ attention has skyrocketed.
- Facebook makes money solely from advertizing. Pages now have to pay to play.
An infographic from QuickSprout digs into the workings of the newsfeed algorithm in a very easy to understand way.
According to the infographic, the newsfeed is impacted by 7 main factors:
- Post types (photos, text, videos)
- Which posts are user hi reports as spam
- A user’s interaction with Facebook ads
- A user’s device and Internet speed
- Affinity – How much the user interacts with your pages posts
- Weight – The prevalence and distribution of likes, comments, and shares for a Page post.
- Decay – because engagement naturally fades over time, your post will get less reach
The QuickSprout infographic also outlines seven strategies for increasing Facebook organic reach:
7 Strategies to Increase Facebook Organic Reach [INFOGRAPHIC]
- Focus on metrics that matter: Engagement and websites traffic are more meaningful metrics than reach
- Be open: Show fans the people inside your nonprofit. Openness and disclosure is a key strategy for success among Fortune 500 companies.
- Be available: Donors, Volunteers, and advocates expect an interaction with your organization on Facebook.
- Be positive: Create positive interactions and experiences with your Facebook community.
- Post at non-peak times: Vary and experiment with posting times to see what works for your fan base.
- Ask questions: Understand your fan base by asking highly specific closed questions.
- Share useful pics: Publish useful infographics and other self-explanatory pics.
Check out the full infographic below: