How non-profits can use cause marketing

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Joe Waters is the Director of Cause Marketing for Boston Medical Center. Each year his team creates Halloweentown,  family-friendly event that will raise over $800,000 for BMC. Their success is the result of cause marketing, where non-profits and corporations work together to create value (money, exposure, new donors / customers) for each other.

In this video interview, I ask Joe:

  • What is cause marketing?
  • How does Boston Medical Center use cause marketing?
  • How does cause marketing create cross-promotion for corporations?
  • How will you measure Social Media ROI?
  • How can a non-profit get started with cause marketing?

Also see: Countdown to Halloween Town: Pinups to the People

Questions? Comment below or reply to @joewaters

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John Haydon